DC Entertainment’s Doomsday Clock #1 by Geoff Johns and Gary Frank was the top selling comic in November 2017, and that should be great news for the publisher, right?

Though DC was able to place eight comics in the top ten, MarvelComics was still the top publisher for the month when it came to the amount of money that was brought in, while DC shipped the most comics. How is this possible? DC shipped 95 single issues in November against Marvel’s 85 comics – this is definitely a change as Marvel typically ships more single issues. Interestingly when you add in graphic novel sales, both DC and Marvel shipped 131 titles in November.

On the monetary side, we’ll have to wait until the top 300 comics list arrives on Monday to see why Marvel made more money, but early thoughts indicate that Marvel sold more comics in the Top 50 than DC.

PUBLISHERDOLLAR
SHARE
UNIT
SHARE
MARVEL COMICS34.29%34.52%
DC ENTERTAINMENT33.71%39.37%
IMAGE COMICS8.07%8.26%
IDW PUBLISHING4.04%3.66%
DYNAMITE ENTERTAINMENT2.20%2.15%
DARK HORSE COMICS2.08%1.53%
BOOM! STUDIOS2.06%1.61%
VIZ MEDIA1.34%0.53%
TITAN COMICS1.31%1.07%
ONI PRESS1.23%0.76%
OTHER NON-TOP 109.68%6.54%

When it comes to comparative data, November was a great month for graphic novel sales, as holidays are always a great time to gift a collected tome (actually every day is a great day to give someone the gift of graphic novels). However, single issues sales slipped again, making us wonder how bad December will be for the “floppy.”

 DOLLARSUNITS
NOVEMBER 2017 VS. OCTOBER 2017
COMICS-3.63%-4.73%
GRAPHIC NOVELS19.29%27.04%
TOTAL COMICS/GN3.11%-2.54%
TOYS45.65%39.93%
NOVEMBER 2017 VS. NOVEMBER 2016
COMICS-9.45%-13.28%
GRAPHIC NOVELS2.21%-1.73%
TOTAL COMICS/GN-5.80%-12.36%
TOYS-4.88%-20.66%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS-9.89%-8.38%
GRAPHIC NOVELS-9.32%-11.72%
TOTAL COMICS/GN-9.72%-8.65%
TOYS-11.01%-18.12%

It should be pointed out that this data only represents sales in the direct market, and sales to larger stores (Wal-Mart for example) are not listed here.

So, while this is a great month for DC Comics, overall sales continue to slide, which isn’t good for single issue sales as a whole.

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DOOMSDAY CLOCK #1$4.99SEP170245-MDC
2DOOMSDAY CLOCK #1 LENTICULAR EDITION$5.99SEP170247DC
3THE BATMAN WHO LAUGHS #1$3.99AUG170173DC
4BATMAN LOST #1$4.99AUG170170DC
5BATMAN #35$2.99SEP170276-MDC
6BATMAN #34$2.99SEP170274-MDC
7BATMAN: THE DEVASTATOR #1$3.99AUG170172-MDC
8CAPTAIN AMERICA #695$3.99SEP170802-MMAR
9BATMAN ANNUAL #2$4.99SEP170278DC
10STAR WARS #38$3.99SEP170965-MMAR
november 2017 top 10 gn.csv
RANKDESCRIPTIONPRICEVENDOR
1STAR WARS: DARTH VADER VOL. 1: IMPERIAL MACHINE TP$17.99MAR
2DEADPOOL KILLS THE MARVEL UNIVERSE… AGAIN TP$15.99MAR
3THE FLASH VOL. 4: RUNNING SCARED TP$14.99DC
4WONDER WOMAN VOL. 4: GODWATCH TP$16.99DC
5RICK AND MORTY VOLUME 1 TP$19.99ONI
6STAR WARS: ROGUE ONE ADAPTATION TP$19.99MAR
7JOURNEY TO STAR WARS: THE LAST JEDI: CAPTAIN PHASMA TP$16.99MAR
8SUPERMAN VOLUME 4: BLACK DAWN TP$16.99DC
9STAR WARS: DARTH MAUL: SON OF DATHOMIR TP$15.99MAR
10JUSTICE LEAGUE VOL. 4: ENDLESS TP$16.99DC

Once again, this might be a good time for a publisher who can afford to do it (Marvel/DC/IDW Publishing), to pull the trigger and release an entire volume in one collection, skipping the single issue and going straight to the trade.

What are your reactions to this initial data?

via Diamond Comic Distributors

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The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...