Diamond Comic Distributors has released the initial market share information for comics that shipped in October 2017. While Marvel shipped the most comics, DC brought seven titles to the top ten.

Marvel Comics was October’s top publisher with a 36.38% dollar share and a 38.63% unit share. DC Entertainment was second with a 30.58% dollar share and a 35.48% unit share. In third was Image Comics with an 11.46% dollar share and a 9.84% unit share. In fourth was IDW Publishing with a 4.33% dollar share and a 3.31% unit share, followed by Dark Horse Comics with a 2.82% dollar share and a 1.74% unit share.

PUBLISHERDOLLAR
SHARE
UNIT
SHARE
MARVEL COMICS36.38%38.63%
DC ENTERTAINMENT30.58%35.48%
IMAGE COMICS11.46%9.84%
IDW PUBLISHING4.33%3.31%
DARK HORSE COMICS2.82%1.74%
DYNAMITE ENTERTAINMENT1.99%1.96%
BOOM! STUDIOS1.96%1.81%
ONI PRESS INC.1.08%0.76%
TITAN COMICS1.02%0.85%
ARCHIE COMICS0.68%0.57%
OTHER NON-TOP 107.70%5.05%

Both Marvel and DC had a slight slip in the Dollar Share and Unit Share compared to September 2017, while Image Comics had a surprising increase in Dollar Share (up from 9.55%), and in Unit Share (up from 8.81%). This may be due in part to The Walking Dead: Here’s Negan, a hardcover collection of the strips that originally appeared in IMAGE+ magazine.

And though overall comic sales in the direct market continue to remain down, the comparative sales data indicate the decline is starting to pull out. This is really important as we move toward the end of November and into the holiday shopping season when trade paperbacks, and other collected editions should be heavy sellers.

 DOLLARSUNITS
OCTOBER 2017 VS. SEPTEMBER 2017
COMICS2.84%-1.10%
GRAPHIC NOVELS9.60%0.08%
TOTAL COMICS/GN4.74%-1.02%
TOYS-3.64%-7.22%
OCTOBER 2017 VS. OCTOBER 2016
COMICS-15.74%-21.05%
GRAPHIC NOVELS2.37%-8.02%
TOTAL COMICS/GN-11.12%-20.27%
TOYS-16.10%-12.91%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS-9.93%-7.89%
GRAPHIC NOVELS-10.55%-12.76%
TOTAL COMICS/GN-10.12%-8.27%
TOYS-11.82%-17.78%

It is also important to point out that this information focuses on the direct market only (comic book shops). At this time, we do not have market share data for comics shipped to newsstands, grocery stores, book stores, or the digital comic market.

Major Spoilers will share the top 300 comics in the direct market on Monday, but until then, here is a breakdown of the top ten individual issues and top ten collected trades.

RANKDESCRIPTIONPRICEPUBLISHER
1DARK NIGHTS: METAL #3$3.99DC
2THE MIGHTY THOR #700$5.99MAR
3AMAZING SPIDER-MAN #789$3.99MAR
4BATMAN #32$2.99DC
5BATMAN #33$2.99DC
6THE DESPICABLE DEADPOOL #287$3.99MAR
7BATMAN: THE DROWNED #1$3.99DC
8BATMAN: THE DAWNBREAKER #1$3.99DC
9BATMAN: THE MERCILESS #1$3.99DC
10BATMAN: WHITE KNIGHT #1$3.99DC
RANKDESCRIPTIONPRICEVENDOR
1THE WALKING DEAD: HERE'S NEGAN HC (MR)$19.99IMA
2BATMAN/THE FLASH: THE BUTTON DELUXE EDITION HC$19.99DC
3SEVEN TO ETERNITY VOLUME 2 TP (MR)$16.99IMA
4RAT QUEENS VOLUME 4: HIGH FANTASIES TP (MR)$14.99IMA
5SUPER SONS VOLUME 1: WHEN I GROW UP TP$12.99DC
6I HATE FAIRYLAND VOLUME 3: GOOD GIRL TP (MR)$16.99IMA
7REDNECK TP VOL 01 DEEP IN THE HEART (MR)$16.99IMA
8STAR WARS: THE SCREAMING CITADEL TP$17.99MAR
9BATMAN: DETECTIVE COMICS VOLUME 3: LEAGUE TP$19.99DC
10LOW VOL. 4: OUTER ASPECTS OF INNER ATTITUDES TP (MR)$16.99IMA

Is there anything in the initial data that stands out to you? Use the comment section below to share your thoughts, insights and reactions.

via Diamond Comic Distributors

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Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

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