Turner Classic Movies (TCM) is expanding the shadowy world of its popular franchise Noir Alley with new immersive brand extensions including a comic book and a 360-degree experience featuring original digital episodes. TCM has partnered with DC Entertainment for a free comic book entitled Batman in Noir Alley starring DC’s iconic Super Hero, Batman, and TCM’s Noir Alley host Eddie Muller. Additionally, TCM will offer fans the opportunity to dive deeper into to mysterious world of film noir with a new 360-degree experience for desktop and virtual reality devices with an accompanying seven episode digital feature launching in October.
The free comic book follows Batman and Muller on the trail to solve a case after the famed Moroccan Raptor goes missing from the Gotham City Museum. Written by Stuart Moore and cover art by Dan Panosian, the comic is available in select comic-book stores nationwide starting today and will also be available in DC’s booth at NY Comic-Con in October.
Utilizing 360 technology available on desktop and VR devices, TCM will bring fans a new virtual experience and digital exclusive entitled Noir Alley: 360° of Noir. The seven episode online feature will give fans the opportunity to immerse themselves even further into the dark and gritty world of film noir with a new, original story of kidnap and murder. Fans can search for clues, meet new characters and try to figure out who the culprit is in this new branded digital experience. Launching in October and available on tcm.com/noiralley, fans can follow Noir Alley on Facebook and Twitter to learn more. The 360 experience and digital episodes were created, written and designed by Sprocket Creative.
“At TCM, it’s our goal to continuously create fan-first experiences and provide opportunities to engage and interact with our brand both on and off the TV screen,” said Pola Changnon, senior vice president of marketing, brand creative and talent for TCM. “We’re always looking for new and exciting immersive experiences that provide the perfect opportunity to offer a deeper level of engagement for our devoted Noir Alley fans.”
For more information and a list of stores to pick-up Batman in Noir Alley, please visit TCM.com/noiralley and http://myt.cm/BatmanStoreList
About Turner Classic Movies (TCM)
Turner Classic Movies (TCM) is a two-time Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world highlighting the entire spectrum of film history. TCM features the insights from Primetime host Ben Mankiewicz and Saturday daytime host Tiffany Vazquez, plus interviews with a wide range of special guests and serves as the ultimate movie lover destination. Currently in its 23rd year as a leading authority in classic film, TCM offers critically acclaimed series like The Essentials, along with annual programming events like 31 Days of Oscar® in February and Summer Under the Stars in August. TCM also directly connects with movie fans through events as the annual TCM Classic Film Festival in Hollywood, the TCM Big Screen Classics series in partnership with Fathom Events, as well as through the TCM Classic Film Tour in New York City and Los Angeles. In addition, TCM produces a wide range of media about classic film, including books and DVDs, and hosts a wealth of material online at tcm.com and through the Watch TCM mobile app.
TCM is a division of Turner, Time Warner Company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.