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[Business] DC Comics takes the top three spots in August

Dark Nights: Metal #1 sold enough copies in August 2017 for it to claim the number one spot in direct comic sales.

RANKDESCRIPTIONPRICEVENDOR
1DARK NIGHTS: METAL #1$4.99DC
2BATMAN #28$2.99DC
3BATMAN #29$2.99DC
4SECRET EMPIRE #10$4.99MAR
5GENERATIONS: ALL-NEW WOLVERINE/WOLVERINE #1$4.99MAR
6SECRET EMPIRE #8$4.99MAR
7SECRET EMPIRE #9$4.99MAR
8GENERATIONS: THE MIGHTY THOR/UNWORTHY THOR #1$4.99MAR
9STAR WARS #34$3.99MAR
10STAR WARS #35$3.99MAR

While DC was able to nab the top three spots for the month, the information we are all interested in relates to actual sales data. According to Diamond Comic Distributors, sales were up 9.56% over July, but sales of individual comics slipped over 25% compared to August 2016.  That is a huge drop in sales, which is probably why the year to date sales for 2017 is down 9.94% compared to 2016.

 DOLLARSUNITS
AUGUST 2017 VS. JULY 2017
COMICS9.56%9.30%
GRAPHIC NOVELS18.34%20.46%
TOTAL COMICS/GN12.16%10.12%
TOYS52.54%32.90%
AUGUST 2017 VS. AUGUST 2016
COMICS-25.72%-25.91%
GRAPHIC NOVELS-6.89%-10.02%
TOTAL COMICS/GN-20.71%-24.84%
TOYS-33.47%-42.90%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS-9.94%-6.23%
GRAPHIC NOVELS-11.68%-12.77%
TOTAL COMICS/GN-10.47%-6.76%
TOYS-10.99%-16.38%

Don’t worry, the sky isn’t falling. There isn’t an imminent collapse of the comic book industry – we still don’t know how digital sales impact individual direct market sales. With fewer comics sold in 2017 compared to 2016, we may just be looking at a publishing trend where the focus is moving away from releasing as much content as possible and seeing what sticks to releasing content that the publishers know sell. While this is happening, it does have an impact in the amount of money being brought in.

I’ll let you cast the bones and divine what the data means, but I see this as yet another course correction in an industry that is trying to keep IPs alive while secondary markets bring in the money.

via Diamond Comic Distributors

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