I admit it: I’m 46 years old, and I have no frickin’ idea what a tiger has to do with corn flakes.  Then again, I also don’t know what rabbits, emotionally unbalanced birds or grizzled seamen have to do with selling cereal, nor am I clear on why Carmen Miranda is singing to me about bananas, what a cow has to do with white glue or what level of hell that horrific dead-eyed Burger King hails from.  The fact that we could talk about the inexplicable mascot all week without repetition leads us straight into today’s advertising query…

The MS-QOTD (pronounced, as always, “misquoted”) still doesn’t know what the hell a penguin has to do with cheapjack car insurance, but then again, I’m not clear on the army guy either, asking: What’s the most inexplicable mascot of all?


  1. August 9, 2017 at 12:19 pm — Reply

    Mac Tonight. His name is an unfortunate play on words from the original musical outmatched only by the severe, unappetizing creepiness of:


  2. August 9, 2017 at 12:23 pm — Reply

    BTW, Elmer is married to Elsie the cow from Borden, which created Elmer’s glue. I am not kidding.

  3. Brandon
    August 9, 2017 at 6:51 pm — Reply

    Whatever the name of the Diet Dr. Pepper mascot is. Looks like a terrible Prince impersonator and just doesn’t create an ambiance that says mmmm Diet Dr. Pepper.

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The Author

Matthew Peterson

Matthew Peterson

Once upon a time, there was a young nerd from the Midwest, who loved Matter-Eater Lad and the McKenzie Brothers... If pop culture were a maze, Matthew would be the Minotaur at its center. Were it a mall, he'd be the Food Court. Were it a parking lot, he’d be the distant Cart Corral where the weird kids gather to smoke, but that’s not important right now... Matthew enjoys body surfing (so long as the bodies are fresh), writing in the third person, and dark-eyed women. Amongst his weaponry are such diverse elements as: Fear! Surprise! Ruthless efficiency! An almost fanatical devotion to pop culture!

And a nice red uniform.