[Business] Marvel to advertise comics in theaters and on television
We’ve been talking about it for years – YEARS – and finally one comic book publisher is going to try to increase comic sales by putting comic book trailers/ads ahead of its feature films and television shows.
First, Marvel Comics are coming to a theater near you! Beginning this weekend, keep your eyes peeled for special pre-trailer advertisements before some of 2017’s biggest releases! Including ads promoting Marvel’s highly-anticipated SECRET EMPIRE event ahead of select screenings of Marvel’s Guardians of the Galaxy Vol. 2!
Then, Marvel Comics come to the small screen with dedicated TV advertising and promotions. To be featured on ABC and other broadcast networks nationwide, fans can look forward to dedicated spots, on-air interviews, and more devoted towards Marvel’s biggest comic book launches this spring – SECRET EMPIRE and Marvel’s upcoming slate of X-MEN titles and more!
We’ve seen other attempts at this before, but they always seem to come off as after thoughts. I’m hoping Marvel is going to put its money where its mouth is and really put thought and money behind this campaign. With the recently announced GeoTargeting campaign, these two business moves could drive viewers to comic shops. Let’s just hope those comic shops are ready to welcome new readers.