Diamond Comic Distributors released the first market share data for comics sold in the direct market in January 2017. While 2016 was a great year for comics, 2017 is not off to a great start.

Marvel Comics was January’s top publisher with a 37.09% dollar share and a 42.62% unit share. DC Entertainment was the month’s number two publisher with a 28.93% dollar share and a 31.33% unit share. At number three was Image Comics with a 9.82% dollar share and a 9.36% unit share. IDW Publishing was fourth with a 5.25% dollar share and a 3.45% unit share, followed by Dark Horse Comics with a 4.04% dollar share and a 2.91% unit share.

What is really fascinating about the this chart is even though Marvel was the top publisher for the month, it only had three titles in the top ten, while DC Comics had six titles. This seems to indicate that perhaps Marvel had more books landing in the top 20 than its competitors. We’ll find out more on Monday when the complete top 300 comics list is released. Also aiding Marvel’s win is the fact the publisher sold a few more books that DC did.

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL
SHIPPED
MARVEL COMICS97330130
DC ENTERTAINMENT86260112
IMAGE COMICS4416060
IDW PUBLISHING4117058
DARK HORSE COMICS2716043
BOOM ENTERTAINMENT267033
TITAN COMICS240428
DYNAMITE ENTERTAINMENT166022
VIZ MEDIA021021
VALIANT ENTERTAINMENT LLC93012
OTHER879627210
RANKDESCRIPTIONPRICEVENDOR
1U.S.AVENGERS #1$3.99MAR
2BATMAN #14$2.99DC
3BATMAN #15$2.99DC
4JUSTICE LEAGUE/POWER RANGERS #1$3.99DC
5THE WALKING DEAD #162 (MR)$2.99IMA
6ALL-STAR BATMAN #6$4.99DC
7JUSTICE LEAGUE VS. SUICIDE SQUAD #3$3.99DC
8MONSTERS UNLEASHED #1$4.99MAR
9AMAZING SPIDER-MAN #23$3.99MAR
10JUSTICE LEAGUE #12$2.99DC

Sadly, 2017 is not off to a great start, with comic sales slipping just under 8% compared to December 2016. Sales dropped across the board with graphic novels and direct market toy sales. This can easily be dismissed due to the high volume of sales occurring during the December holidays. This seems to track with data comparing sales from January 2017 and January 2016 that shows a slight increase in comic sales.

 DOLLARSUNITS
JANUARY 2017 VS. DECEMBER 2016
COMICS-7.50%-7.84%
GRAPHIC NOVELS-18.85%-28.03%
TOTAL COMICS/GN-11.00%-9.49%
TOYS-38.37%-39.98%
JANUARY 2017 VS. JANUARY 2016
COMICS0.36%7.21%
GRAPHIC NOVELS-11.88%-8.61%
TOTAL COMICS/GN-3.41%6.01%
TOYS-15.43%-2.28%

Overall, there doesn’t seem any reason to worry right now. It seems the first quarter is always a bit slower than the rest of the year. Once the comic convention season and movie season get underway in March, I expect we’ll see the comic industry kick into high gear.

via Diamond Comic Distributors

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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