[Business] Spyder and Disney bring Marvel Super Hero inspired style to U.S. Ski Team
PRESS RELEASE –
Spyder, a leading ski and performance brand, today announced a two-year collaboration with Disney Consumer Products and Interactive Media for an action-packed line of ski performance products inspired by iconic Marvel Super Heroes.
At the FIS Alpine World Cup Championship in St. Moritz, the U.S. Ski Team members will be outfitted in race suits donning Marvel’s Captain America and Captain Marvel, two iconic Super Heroes that embody the strength and amazing abilities demonstrated by both elite athletes and Marvel’s Super Heroes. U.S. Ski team athletes who will be wearing the race suits include World Cup Skier Jared Goldberg, Four-time Olympic Medalist Julia Mancuso, and Olympic Gold Medalist Mikaela Shiffrin.
“We’re thrilled to be working with Marvel in bringing their Super Heroes to life with the U.S. Ski Team and beyond,” said Brady Collings, VP of Marketing of Spyder at Global Brands Group Holding Limited. “Given Marvel’s inspirational impact around the world, we have an extraordinary opportunity to celebrate the U.S. Ski Team as well as our ambassadors in a broad-reaching way in St. Moritz!”
The collaboration consists of performance race suits and skiwear that will be worn by the men and women of the U.S. Ski Team, who will premiere the line at the Alpine World Cup Championships in St. Moritz, Switzerland on February 6-19, 2017. The full apparel performance collection is set to make its retail debut in Fall 2017. More information on the exclusive collection will be released in the coming months.
“Organic collaborations are increasingly important to building brand equity, and we feel this particular one is a natural fit,” notes Natasha Fishman, EVP of Marketing at Authentic Brands Group, owner of the Spyder brand. “Having these world class athletes showcase the new line exemplifies Spyder’s brand essence in an authentic way.”
“Pairing the world’s greatest athletes of skiing with the Marvel Universe exemplifies the spirit of strength, power and perseverance that the U.S. Ski Team and our Super Heroes represent,” said Paul Gitter, Senior Vice President, Licensing, Marvel at Disney Consumer Products and Interactive Media. “We are looking forward to outfitting the U.S. Ski Team with this high-quality gear so they can showcase their heroic style just like a Marvel Super Hero.”
Spyder is an international performance apparel brand with iconic, innovative product design. Headquartered in Boulder, Colorado, Spyder apparel and accessories can be found worldwide in over 40 countries. Pioneering its first padded ski sweater in 1978, and sponsoring the U.S. Ski Team since 1989, Spyder builds technologically advanced gear for elite athletes and modern consumers. With thoughtfully designed, purposeful collections, Spyder fuses technology, form, function and fashion. Innovation and technology are the foundation of the brand’s DNA, leading Spyder to believe in everyone’s unlimited potential. LIMITLESS.
Global Brands operates Spyder under a long-term license agreement with Authentic Brands Group.
About Global Brands Group Holding Limited
Global Brands Group Holding Limited (SEHK Stock Code: 787) is one of the world’s leading branded apparel, footwear and fashion accessories companies. The Group designs, develops, markets and sells products under a diverse array of owned and licensed brands and a wide range of product categories.
Global Brands’ innovative design capabilities, strong brand management focus, and strategic vision enable it to create new opportunities, product categories and market expansion for brands on a global scale. In addition, the Group is the global leader in the brand management business through its joint venture brand management company, CAA-GBG Brand Management Group.
For more information, please visit the corporate website:www.globalbrandsgroup.com.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development company, which builds long-term value through the ownership of intellectual property associated with prominent fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Thalia®, Michael Jackson®(managed brand), Juicy Couture®, Aéropostale®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear® and Hind®. www.abg-nyc.com
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing.
For more information visit marvel.com.
© 2017 MARVEL
For more information, please visit spyder.com