It’s time once again to look back at the month that was and see how good (or bad) it was for the comic book industry.

Marvel came out on top in December 2016, claiming a 36.73% dollar share and a 40.50% unit share.  As expected, DC Comics came in second with Image Comics, IDW Publishing, and Dark Horse Comics rounding out the top five.

PUBLISHERDOLLAR
SHARE
UNIT
SHARE
MARVEL COMICS36.73%40.50%
DC ENTERTAINMENT29.47%29.04%
IMAGE COMICS8.81%7.70%
IDW PUBLISHING5.49%4.10%
DARK HORSE COMICS3.17%2.43%
BOOM! STUDIOS2.40%1.64%
DYNAMITE ENTERTAINMENT1.99%6.97%
TITAN COMICS1.16%0.99%
VALIANT ENTERTAINMENT LLC1.10%1.20%
VIZ MEDIA1.09%0.34%
OTHER NON-TOP 108.59%5.09%

With Marvel grabbing that much of the pie, one might think it had the most comics in the top ten. However, in a super rare occurrence, DC and Marvel split the top ten comics list.

RANKDESCRIPTIONPRICEVENDOR
1JUSTICE LEAGUE VS. SUICIDE SQUAD #1$3.99DC
2INHUMANS VS. X-MEN #1$5.99MAR
3DARK KNIGHT III: THE MASTER RACE #7$5.99DC
4BATMAN #12$2.99DC
5BATMAN #13$2.99DC
6CIVIL WAR II #8$4.99MAR
7STAR WARS #26$3.99MAR
8STAR WARS: DOCTOR APHRA #1$4.99MAR
9HULK #1$3.99MAR
10ALL-STAR BATMAN #5$4.99DC

The big news everyone wants to know is how did the month and year  do compared to others? Comic sales were down compared to November, but not as much as graphic novels which dropped 11-percent in dollar sales.  When looking at December 2016 sales against the 2015 numbers, comic dollar sales fell dramatically, taking an 18.84-percent plunge.  That means nearly 10-percent fewer comics were sold during the month. The most nerve-wracking data shows that fourth quarter sales were down 7.42% compared to the July-September time period.

 DOLLARSUNITS
DECEMBER 2016 VS. NOVEMBER 2016
COMICS-9.01%-1.79%
GRAPHIC NOVELS-11.19%1.10%
TOTAL COMICS/GN-9.69%-1.56%
TOYS-12.28%-11.75%
DECEMBER 2016 VS. DECEMBER 2015
COMICS-18.84%-8.39%
GRAPHIC NOVELS-4.24%18.44%
TOTAL COMICS/GN-14.84%-6.66%
TOYS-36.78%-46.07%
FOURTH QUARTER 2016 VS. THIRD QUARTER 2016
COMICS-7.42%-5.96%
GRAPHIC NOVELS0.07%1.88%
TOTAL COMICS/GN-5.36%-5.42%
TOYS-1.80%-11.85%
FOURTH QUARTER 2016 VS. FOURTH QUARTER 2015
COMICS-8.92%-0.53%
GRAPHIC NOVELS1.53%12.21%
TOTAL COMICS/GN-6.11%0.30%
TOYS-22.29%-30.42%
YEAR 2016 VS. YEAR 2015
COMICS-0.11%1.02%
GRAPHIC NOVELS1.24%2.10%
TOTAL COMICS/GN0.30%1.10%
TOYS-9.74%-14.18%

Is there an upside to this news? 2016 had some very amazing months, but when balanced out with the really bad months, comic sales (dollar amount) dropped a mere .11-percent compared to all of 2015. With a big shift in how dollars are allocated for comic book fans going forward, it will be very interesting to see if there is a surge in comic sales, or if looming fears by a large number of people around the world have a negative impact.

via Diamond Comic Distributors

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About Author

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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