PRESS RELEASE –
In a deal brokered by leading global brand extension agency Beanstalk, Dynamite Entertainment is expanding its line of video game tie-in products with the acquisition Microsoft’s Xbox One franchise, Killer Instinct!
Resurrected as a launch title for the Xbox One in 2013, Killer Instinct is a fighting game which first saw an expansion into comic book storytelling alongside the release of the original game in 1994. Now, Dynamite Entertainment and Microsoft announce the game’s return to comics in 2017!
Killer Instinct is one of the most downloaded Xbox One franchises, totaling over seven million unique users, and clocking over three billion collective minutes of gameplay since its launch in 2013!
“We are thrilled to enter into a partnership with Microsoft Studios with Killer Instinct,” says Nick Barrucci, Dynamite CEO and Publisher. “As we continue to expand our line of video game tie-in titles, Killer Instinct is a perfect choice with great characters to explore and expand upon. The comics will be the beginning of a publishing program, which we will announce more details around soon! I think fans will be very pleased with what we have coming.”
“Comics is something the Killer Instinct fans have asked for again and again since launch. With the release of our newest expansion, Shadow Lords, players can see that the Killer Instinct cast has some fantastic back stories and there are still more stories to be told,” says Earnest Yuen, Executive Producer for Killer Instinct at Microsoft. “We love Dynamite Entertainment’s work and our team is incredibly excited to have them as a partner to expand upon the KI universe in the upcoming comic series.”
“I played Killer Instinct back in its original incarnation and I was always impressed with the great character designs and interesting world that they had built out from the start,” said Dynamite Director of Business Development Rich Young. “This is a game that has a rich history now… and they keep adding to it with more cool characters and game features on a regular basis, which is helping it gain even more fans. I’ve spoken a couple times with the KI team, and their passion really comes through, so I already know we’re going to create some amazing work here. It’s going to be a very fun world to play around in!”
Look for further details on Dynamite Entertainment’s Killer Instinct publishing program to be announced in the coming months, with the comic series making its debut in the latter half of 2017.
About Dynamite Entertainment:
Dynamite was founded in 2004 and is home to several best-selling comic book titles and properties, including The Boys, The Shadow, Red Sonja, Warlord of Mars, Bionic Man, A Game of Thrones, and more. Dynamite owns and controls an extensive library with over 3,000 characters (which includes the Harris Comics and Chaos Comics properties), such as Vampirella, Pantha, Evil Ernie, Smiley the Psychotic Button, Chastity, and Peter Cannon: Thunderbolt. In addition to their critically-acclaimed titles and bestselling comics, Dynamite works with some of the most high profile creators in comics and entertainment, including Kevin Smith, Alex Ross, Neil Gaiman, Andy Diggle, John Cassaday, Garth Ennis, Jae Lee, Marc Guggenheim, Mike Carey, Jim Krueger, Greg Pak, Brett Matthews, Matt Wagner, Gail Simone, Steve Niles, James Robinson, and a host of up-and-coming new talent. Dynamite is consistently ranked in the upper tiers of comic book publishers and several of their titles – including Alex Ross and Jim Krueger’s Project Superpowers – have debuted in the Top Ten lists produced by Diamond Comics Distributors. In 2005, Diamond awarded the company a GEM award for Best New Publisher and another GEM in 2006 for Comics Publisher of the Year (under 5%) and again in 2011. The company has also been nominated for and won several industry awards, including the prestigious Harvey and Eisner Awards.