Back in the day, Otter Disaster and I used to make commercials for a living.  The impact of that on our ability to ignore commercials is mixed: Sometimes you can ignore them, other times you’re immediately compelled to watch with either grinding envy or utter disdain for what has made it to the screen/page/bus stop wall.  The key to a good commercial, some say (Citation?) is a good mascot: Chester Cheetah, Lily The AT&T Girl, that terrifying Mardi Gras head they call the Burger King.  They’re memorable, though not always in a good way, and they’re an inexorable part of much of our traditional pop culture, leading to today’s Milana-crushy query…

The MS-QOTD (pronounced, as always, “misquoted”) was going to limit it to superhero or comic book types, but where’s the fun in that, asking: Who’s the most compelling ad mascot in your mind?

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Once upon a time, there was a young nerd from the Midwest, who loved Matter-Eater Lad and the McKenzie Brothers... If pop culture were a maze, Matthew would be the Minotaur at its center. Were it a mall, he'd be the Food Court. Were it a parking lot, he’d be the distant Cart Corral where the weird kids gather to smoke, but that’s not important right now... Matthew enjoys body surfing (so long as the bodies are fresh), writing in the third person, and dark-eyed women. Amongst his weaponry are such diverse elements as: Fear! Surprise! Ruthless efficiency! An almost fanatical devotion to pop culture!And a nice red uniform.

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