Warner Bros. has taken an interesting approach to its direct to video releases. The studio is sending them to the theater for a single day premiere. WB did it recently with The Killing Joke, and it is doing it again with Batman: Return of the Caped Crusaders animated feature.
Fathom Events is once again partnering with Warner Bros. and DC Entertainment to bring “Batman: Return of the Caped Crusaders” to movie theaters for three exclusive showings on Monday, October 10 at 2:00 p.m., 7:30 p.m. and 10:00 p.m. local time, before it comes to Digital HD on October 11 and Blu-ray™ Combo Pack & DVD on November 1.
Batman: Return of the Caped Crusader reunites Burt Ward, Julie Newmar and Adam West in the roles that made them famous as the dynamite duo take on Penguin, the Joker, Riddler and Catwoman.
In addition to the film, audiences will view an exclusive pre-screening introduction, and a post-screening preview of “Those Dastardly Desperados,” a featurette that explores how the villains became more than just antagonists in a Batman story – they became icons of American pop culture.
Obviously, there is a money making element to these events, and the chance for audiences to experience the movie in a group environment. But part of me wonders if there is another reason these films are being sent to theaters. I’d say award season consideration, but as I’ve already stated, Kubo and the Two Strings is gonna win all the awards this year.
Ticket sales for the one day movie release of Batman: Return of the Caped Crusader are going on now at FathomEvents.com. Over 700 theaters will be taking part in the event.