What better way to debut all of the new toys from the upcoming Rogue One: A Star Wars Story than by letting a bunch of superfans get their hands on the toys to make a stop motion animated short?
“These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “The Go Rogue campaign was designed with Star Wars fans in mind – we want them to be front and center in the run up to ‘Rogue One’ by imagining and creating their own Rogue Stories.”
How much work went into this piece? Check out this behind the scenes video.
Lucasfilm is a big supporter of the fan film, and according to their research, “fans posted over 838,000 pieces of Star Wars-related content on YouTube in the past year alone, which is more than 2,296 per day and nearly 96 per hour. Star Wars fan-generated content is also incredibly popular, accruing more than 16.3 billion views in the last year – equivalent to everyone in the world viewing at least two fan-created videos.” That’s amazing.