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[Business] Archie Comics partners with Rachel Antonoff to launch Betty & Veronica fashion line

The headline says it all. This could be really a really great business deal.

tothewiki

Rachel Antonoff is a fashion designer based in New York City. She is known for presenting her designs in creative ways, including in the form of a murder mystery, as a “sock hop,” and in a dollhouse. In 2015, director and actress Lena Dunham promoted Antonoff’s collaboration with & Other Stories in a short film called Vote Audrey. Antonoff starred in and was the creative director for the music video for Tegan and Sara’s “Boyfriend” in 2016.

via Archie Comics

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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