Marvel has released a statement claiming that nearly one copies of its Free Comic Book Day issues have been ordered by retailers around the country, which may mean good things for comics as we move into summer.
“Year after year, Free Comic Book Day has proven to be one of our most successful tools for engaging fans and the industry with things on the horizon for the Marvel Universe,” says Editor-in-Chief Axel Alonso.
With FCBD Civil War II #1 and FCBD Captain America #1 landing at the same time as the Captain America: Civil War movie, comic book stores are hoping (once again) that theater goers actively seek out their LCS in order to buy tie-in materials. If comic shop owners are smart, they will make sure their store address is stamped somewhere on the cover, and work with movie theaters to get these issues into movie goer hands.
“We’re so thrilled to be able to bring our biggest guns to this year’s Free Comic Book Day stories,” says Marvel SVP Sales & Marketing, David Gabriel. “Thank you to retailers for their support in ordering nearly one million copies of these titles and continuing to bring new fans into stores. Believe us, all four of these stories across both issues will set up some big things to come in the Marvel Universe. You won’t be disappointed.”
Free Comic Book Day kicks off on May 7, 2016.