[Toy Fair] Dark Horse teams with Peanuts to distribute limited-edition Snoopy Qee Mystery figures
Dark Horse Deluxe will produce a mystery box assortment of two-inch figures in the popular mini Qee format that will put a unique design spin on Snoopy, the lovable beagle from the popular Peanuts comic strip.
Dark Horse sees Snoopy as a must-have for the company’s designer line of collectible toys and has created variations of color and design to pique the interest of customers. The first collection offers eighteen different versions of the figures in various colors and with unique surface treatments, including metallic, flocked, black-light sensitive, glitter, and glow in the dark.
“We have worked with Peanuts for many years, and to see this fun take on Snoopy is a thrill,” Dark Horse Product Development head David Scroggy said. “The mystery box format means that which design is inside is a surprise. Some are common and some are rare. It is the thrill of the hunt as consumers chase after the rarest of the variants.”
This all-new assortment of colorful designs, featuring an array of colors and exotic surface treatments, is sure to stun both collectors and casual fans at their first presale appearance at Toy Fair 2016! All eighteen designs will be on display at the Dark Horse exhibit booth (#4845) at the Jacob Javits Center.
Slated for release in summer 2016 for the US and Canadian markets only, the collectible figures will be produced and sold in a fifteen-figure mystery box counter display with a retail price of $6.99 per figure.
About Peanuts Worldwide
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family.
About Dark Horse
Founded in 1986 by Mike Richardson, Dark Horse Comics has proven to be a solid example of how integrity and innovation can help broaden a unique storytelling medium and establish a small, homegrown company as an industry giant. The company is known for the progressive and creator-friendly atmosphere it provides for writers and artists. In addition to publishing comics from top talent, such as Eric Powell, Mike Mignola, Geof Darrow, Brian Wood, Gail Simone, Stan Sakai, and Guillermo del Toro, and comics legends, such as Will Eisner, Milo Manara, Kazuo Koike, Neil Gaiman and Frank Miller, Dark Horse has developed its own successful properties, such as The Mask, Ghost, X and Barb Wire. Its successful line of comics, manga and products based on popular properties includes Dragon Age, Buffy the Vampire Slayer, Aliens, Conan, Tomb Raider, Halo, The Witcher, Serenity, Game of Thrones, and Avatar: The Last Airbender. Today Dark Horse Comics is the largest independent comic book publisher in the US and is recognized as one of the world’s leading entertainment publishers.