On January 1, 2016, DC Comics fans nationwide will be asked to take sides when it comes to breakfast. In celebration of a robust new partnership with Warner Bros. Consumer Products, on behalf of DC Entertainment, General Mills is launching two new DC Comics Super Hero cereals and asking fans to join team Batman and/or team Superman.

Two unique cereal flavors will set the stage for the release: Batman Chocolate Strawberry and Superman Caramel Crunch. With newly designed packaging, the cereals will go head-to-head in breakfast aisles nationwide this winter.

To get in on the fun, fans are being asked to share a picture of their breakfast, declaring which Super Hero side they¹re on with the hashtags #batmancereal or #supermancereal. Those staying neutral at breakfast time and opting to enjoy then both can also participate with the hashtag #superheroescereal. General Mills wants us all to know: Breakfast doesn¹t have to be boring, and Batman and Superman are here to save the day, one bowl of cereal at a time.

But the fun doesn¹t end there. From January 8-10, General Mills will appear at New Orleans Wizard World Comic Con to introduce comic fans to these delicious new cereals. Comic Con attendees can pledge their allegiance to either Batman or Superman by having their photo taken in front of a hi-tech green screen and sharing it with their social media followers in the form of an animated gif.

Which side will you take at the breakfast table?

Batman Chocolate Strawberry and Superman Caramel Crunch will be available in stores nationwide, beginning January 1, 2016.

³Batman v Superman: Dawn of Justice² comes to theaters March 25, 2016

For additional information on Super Heroes Cereal, visit www.DCsuperheroescereal.tumblr.com and connect on General Mills Twitter.

About General Mills
General Mills is one of the world¹s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.

BATMAN and SUPERMAN and all related characters and elements © &  DC Comics and Warner Bros. Entertainment Inc. (s15)

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