Dynamite Entertainment announced today that it has teamed up with Swyft Media, the company driving the “emojification” of brands, to develop select Dynamite characters and help fans further express themselves via branded digital stickers, photo filters, and phone themes. The branded units will be available across various apps and marketplaces, including BBM and the branded emoji keyboards which are compatible with popular messaging apps such as Facebook Messenger, Viber, Line and WhatsApp, among others, will be available for download on the Apple iTunes and Google Play.
“Dynamite is excited to be working with Swyft, who are helping deliver our characters through another avenue for people to enjoy,” says Director of Business Development Rich Young. “Being able to express yourself with some of these stickers and graphics adds way more flavor than your standard emojis, and is just flat out fun!”
The first Dynamite Entertainment property to be emojified will be Smiley the Psychotic Button. Ripped from the pages of the Chaos! Comics’ universe, Smiley is the constant companion of Evil Ernie, and always has an over-the-top opinion to share. Future releases will include Vampirella and other well-known characters from Dynamite’s expansive library of publications.
“Brand loyalists love being able to show their passion and excitement for their favorite characters or products with their friends, and branded units like emoji, photo filters, and phone themes are a great way to empower them to do that,” said Evan Wray, co-founder and vice president at Swyft Media. “Dynamite Entertainment has created a highly engaging and effective way for its fans to not only share their passion for its comics and characters, but to simultaneously amplify the Dynamite brand to potentially millions of other consumers by allowing its fans to personalize their social posts, chats, and photos with branded content. At a time when other brands are paying millions of dollars hoping for clicks, Dynamite has upleveled its game by allowing consumers to voluntarily put their brand at the center of social conversation. That’s pretty powerful.”
Fans can look for the first Dynamite pack, featuring Smiley the Psychotic Button emojis, for the price of just $1.99. The digital sticker pack can be downloaded in the iOS App and Google Play stores. Fans are encouraged to follow Dynamite Entertainment’s official social media channels for the latest updates regarding emoji pack themes and release dates.
About Swyft Media:
Swyft Media helps brands and advertisers become a part of the world’s largest conversation by creating and distributing branded content that consumers want, love and share with friends across a wide variety of mobile apps. To date, Swyft has worked with more than 300 popular global brands such as 1-800Flowers, MillerCoors, Sony, Interscope Records and SEGA to create deep consumer engagement through branded emoji and keyboards. The combination of Swyft’s mobile marketing platform and expertise helps brands and advertisers drive highly engaging, measurable and amplified campaigns, with the ability to reach nearly three billion consumers worldwide. Through its relationships with approximately 60 application partners, Swyft boasts one of the largest opportunities for brands to reach younger consumers in way that feels natural and unobtrusive. For more information, visit: www.swyftmedia.com or follow us on Facebook and Twitter. Swyft Media Inc. is a wholly owned subsidiary of Monotype Imaging Holdings Inc. (NASDAQ: TYPE).
About Dynamite Entertainment:
Dynamite was founded in 2004 and is home to several best-selling comic book titles and properties, including The Boys, The Shadow, Red Sonja, Warlord of Mars, Bionic Man, A Game of Thrones, and more. Dynamite owns and controls an extensive library with over 3,000 characters (which includes the Harris Comics and Chaos Comics properties), such as Vampirella, Pantha, Evil Ernie, Smiley the Psychotic Button, Chastity, and Peter Cannon: Thunderbolt. In addition to their critically-acclaimed titles and bestselling comics, Dynamite works with some of the most high profile creators in comics and entertainment, including Kevin Smith, Alex Ross, Neil Gaiman, Andy Diggle, John Cassaday, Garth Ennis, Jae Lee, Marc Guggenheim, Mike Carey, Jim Krueger, Greg Pak, Brett Matthews, Matt Wagner, Gail Simone, Steve Niles, James Robinson, and a host of up-and-coming new talent. Dynamite is consistently ranked in the upper tiers of comic book publishers and several of their titles – including Alex Ross and Jim Krueger’s Project Superpowers – have debuted in the Top Ten lists produced by Diamond Comics Distributors. In 2005, Diamond awarded the company a GEM award for Best New Publisher and another GEM in 2006 for Comics Publisher of the Year (under 5%) and again in 2011. The company has also been nominated for and won several industry awards, including the prestigious Harvey and Eisner Awards.