At the Licensing Expo 2015, Warner Bros. has announced it is going all out with merchandise and toys for its slate of comic book movies. Some are a surprise (DC Super Friends), while others are right on target for what we’ve seen recently from the company.
Here is the rundown from the company’s press release
Batman and Superman – First Time Ever Together in a Theatrical Event!
For the first time ever, fans will see Batman and Superman together in the theatrical event of the year in Warner Bros. Pictures’ Batman v Superman: Dawn of Justice, and WBCP stands tall at Licensing Expo with a powerhouse roster of global partners to support as Batman and Superman fly into theaters on March 25, 2016. WBCP promises to deliver on fan anticipation and licensing opportunities as this heroic theatrical event continues to build momentum through its licensing and merchandising programs around the world. At the same time, the tentpole film will help drive the Batman and Superman franchises to new heights, offering licensees and retailers new opportunities to reach fans of all ages.
Batman v Superman: Dawn of Justice will be supported by an impressive list of licensees, including global toy partner, Mattel, with a wide range toy line, including action figures, role-play, playsets and collectible figures, highlighted by the fan-favorite Movie Masters line. Also supporting Batman v Superman: Dawn of Justice will be The LEGO Group, global construction partner; Rubie’s Costume Co. with a wide range of costume products based on the entire DC Comics portfolio, including Batman v Superman: Dawn of Justice; and Thinkway Toys for role play items. Additionally, apparel and accessories collections from Junkfood and Bioworld, and footwear from Converse, with a graphically unique inspired line for Batman v Superman: Dawn of Justice; among many others will support the film.
DC Comics’ Super-Villains Team Up for First Time in Theatrical Film:
As the power of Warner Bros. Pictures’ and DC Entertainment’s film portfolio shows its strength, WBCP will also offer a targeted licensing and merchandising program focusing on collectors and adult fans in support of Suicide Squad, the first film to feature many of DC Comics’ iconic Super-Villains as a team, including Deadshot, Harley Quinn, Killer Croc, Boomerang, Katana and The Joker, as the second theatrical release from the Studio’s DC Comics film slate rolls out.
From J.K. Rowling’s Wizarding World:
The wizarding world continues to delight audiences with Fantastic Beasts and Where to Find Them, J.K. Rowling’s screenwriting debut, which marks an expanded creative partnership between Warner Bros. Entertainment and J.K. Rowling, and which will be fully supported by WBCP to offer fans an exciting licensing and merchandising program. Fantastic Beasts and Where to Find Them, the first in a new film series from J.K. Rowling’s Wizarding World, is inspired by Hogwarts textbook Fantastic Beasts and Where to Find Them, and the adventures of the book’s fictitious author, Newt Scamander.
“We are incredibly excited to further explore and dig deeper into our already strong portfolio with an eye towards content creation, allowing us to offer initiatives for girls, boys and preschoolers on a global scale,” said Karen McTier, Executive Vice President, Warner Bros. Consumer Products. “With programs like DC Super Hero Girls, Batman Unlimited, DC Super Friends and more, WBCP is creating new content and building impactful activations with partners around the world.”
DC Super Hero Girls Empowers Girls to True Potential:
In a revolutionary partnership, WBCP, DC Entertainment (DCE), Warner Bros. Animation (WBA) and Mattel have joined forces to launch the DC Super Hero Girls franchise, an exciting new universe of Super Heroic storytelling that will help build character and confidence, and empower girls to discover their true potential. Developed for girls aged 6-12, DC Super Hero Girls stars the female Super Heroes and Super-Villains of DC Comics during their formative years.
DC Super Hero Girls will take the girls space by storm when it launches this fall as it plays out across multiple entertainment content platforms and product categories to create an immersive world. Featuring a completely new artistic style and aesthetic, this unprecedented initiative will include digital content and TV specials, while made-for-videos, publishing, toys, apparel and other products will begin to roll out in 2016, providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play.
The LEGO Group will also be key to building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of LEGO building sets designed to inspire girls’ imaginations.
The Random House Books for Young Readers imprint of Random House Children’s Books has been appointed the master publishing partner for the franchise and offers a portfolio of books that will bring the DC Super Hero Girls world to life. Global partner Rubie’s Costumes will also offer a wide range of costumes based on the various characters. Additionally, consumer products partners around the world will be engaged in creating a merchandise line dedicated to DC Super Hero Girls across all key categories.
All-New Adventures with Batman Unlimited and DC Super Friends:
As the DC Comics universe expands, WBCP, DCE and WBA offer boys and preschoolers all-new content inspired by two of the company’s most successful toy lines developed in partnership with Mattel and Fisher-Price: Batman Unlimited and DC Super Friends, respectively. Bringing dimension to the action figures and playsets available in toy aisles globally, each program will engage millions of young fans around the world like never before.
Batman Unlimited debuted content in May as a made-for-video animated movie entitled Batman Unlimited: Animal Instincts from Warner Bros. Home Entertainment, with the sequel Batman Unlimited: Monstery Mayhem set to release in the second half of 2015. Adding to the new Batman Unlimited content, Warner Bros. has started to roll out the 22 stand-alone, two-minute shorts featuring additional story elements along with companion apps designed for young fans to extend and customize their experience in a new interactive way. Rubie’s Costumes will support the new original content with a line of inspired-by dress-up and costumes, and toymaker Thinkway will introduce new Batman Unlimited-themed role-play accessories. Batman Unlimited will have products in other key categories, such as apparel and publishing, to be announced at a later time.
DC Super Friends content, inspired by the Fisher-Price Imaginext toy line, also introduces a series of shorts. Exciting new playset environments from the successful product line are featured in the shorts, such as The Joker Laff Factory as well as a new design of the fan-favorite Batcave, all featuring the interactive Imaginext Power Pad that enables kids to activate key features in the toy. Publishing partner Random House Children’s Books will also continue to extend storytelling by publishing new titles. Additional licensees in other key categories and will be announced in the coming months
DC TV Portfolio Takes New Heights:
Additionally, WBCP will highlight its rich primetime TV licensing portfolio based on DC Entertainment’s pantheon of characters across DC Comics and Vertigo. From Warner Bros. Television (WBTV) and DCE, new DC Comics–based series Supergirl and DC’s Legends of Tomorrow, and returning hits Arrow, The Flash and Gotham, along with Vertigo-based new series Lucifer and returning series iZOMBIE, will continue to inspire an array of new products from licensing partners in every category as WBCP brings fans closer to their favorite WBTV hits.
Zoinks! Scooby-Doo is Building Excitement:
Everyone’s favorite canine, Scooby-Doo, is building more excitement at retail with licensing support from The LEGO Group, bringing Scooby-Doo, Shaggy and the Gang to life in LEGO form for the first time ever, in five all-new building sets and in never-before-seen animated content, featuring the zaniness of the classic characters in true LEGO form. Later this year, fans can look forward to a 22-minute LEGO special, featuring Scooby-Doo, and produced in partnership with WBA. In addition, WBA will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment in the coming years.
Scooby-Doo and the Gang are rollin’ up in the Mystery Machine for the upcoming new animated comedy Be Cool Scooby-Doo! as WBCP will continue to offer licensing opportunities for the Scooby-Doo brand and groovy opportunities to new and returning partners, including global master toy licensee Character Group, Kellogg, General Mills, Rubie’s Costumes, Scholastic and Hallmark, among others.
Classic Animated Favorites Just Keep Getting Better:
Beloved classic animation properties such as Looney Tunes will continue to drive new trends with hot new partnerships, such as the return of the fan-favorite collaboration, Hare Jordan, to high-end fashion collections including haute couture apparel and accessories with globally renowned label Moschino, by designer Jeremy Scott; and Tom and Jerry with PUMA. Also as part of WBCP’s classic animation offerings comes Wabbit – A Looney Tunes Production and The Tom and Jerry Show, from WBA, with all being supported by top-tier licensees.
TV Properties Continue to Win Over Audiences:
Network television’s most-watched comedy among Adults 18–49 and #1 entertainment series among Total Viewers, WBTV’s The Big Bang Theory continues to draw support from licensing partners with new product leading into this year’s Licensing Expo, including fan-favorites Ripple Junction, Funko, Bioworld, USAopoly, Hallmark and Bif Bang Pow!, among many others. WBCP is also excited to work with The LEGO Group to indulge The Big Bang Theory fans’ inner genius and bring them the LEGO version of Leonard and Sheldon’s living room as seen in the hit series. Created by two LEGO fan designers and selected by LEGO Ideas members, this limited edition set features minifigures of all seven main characters from the show—Leonard, Sheldon, Penny, Howard, Raj, Amy and Bernadette—with assorted accessory elements and authentic detail.
WBCP will also continue to highlight its current and classic hit television properties such as Warner Bros. Television’s Supernatural and The Vampire Diaries, as well as Warner Horizon Television’s Pretty Little Liars and The Voice, in addition to perennial hits such as Friends, Seinfeld, and many more with continued cross-category support at retail as part of its television licensing entertainment portfolio. Adding to the diverse licensing show lineup, WBCP will also introduce the summer event game show 500 Questions and the new 2015-2016 season series, including Rush Hour, Blindspot, Containment and Heads Up!
WBCP Offers Immersive Experiences For Young Fans:
WBCP and DCE have teamed up to launch all-new online entertainment destinations for kids, ScoobyDoo.com, LooneyTunes.com and DCKids.com, engaging young fans with their favorite Warner Bros. characters and DC Comics Super Heroes in immersive experiences, featuring original content. In addition, these websites feature components such as videos, downloadable activities, games, quizzes and contests, offering kids the opportunity to stay connected to these dynamic and immersive worlds 24/7. An international market roll-out in Australia, Brazil, France, Germany, Italy, Mexico, Portugal, Russia, Spain and the UK is planned for the coming months.
Video Games Bring Worlds to Life:
WBCP is excited to offer enthusiasts many of their favorite collectibles, apparel and more, in niche licensing programs that allow them to show-off their fandom and support for some of the most popular video games in the industry. This year, WBCP offers licensing opportunities for the upcoming LEGO Dimensions game as WBCP, on behalf of Warner Bros. Interactive Entertainment (WBIE), partners with The LEGO Group for a game-inspired product line to bring fans of all ages many of their favorite characters and worlds, including DC Comics Super Heroes, The Lord of the Rings Trilogy and The Hobbit Trilogy, The Wizard of Oz and Scooby-Doo, among many others. Additional video game offerings include the much-anticipated Batman: Arkham Knight game, from WBIE and Rocksteady Studios, releasing on June 23; and Mortal Kombat X, from WBIE and NetherRealm Studios, already a hit among fans.
I think I most excited for the LEGO sets – especially the DC Super Hero Girls line. We already knew about Scooby-Doo, and the Big Bang Theory sets, but I’m hoping some classic Super Friends stuff arrives, too.