With Avengers: Age of Ultron out in theaters around the world it’s time for Marvel to switch to a smaller marketing gear and focus on Ant-Man. Step one: new poster!

Marvel had been on a fairly strong streak of marketing with this almost entirely white poster and the small billboard for Ant-Man. I say had because the latest poster falls in line with the standard fare that Marvel puts out for their films.

AntMan_NewPoster

Is there anything wrong with the poster? No, not really, I just can’t help but feel that an opportunity to put out a product that would be spread by fans all over the Internet was lost. But even worse it gets lost in the sea of other Marvel posters just like it. Look at these Iron Man 2, Thor 2 and Captain America posters, same scheme each time.

Iron-Man-3-IMAX-Poster-iron-man-3-34017354-960-960 thor-dark-world-poster1

Stunning+GUARDIANS+OF+THE+GALAXY+Poster+Art+by+Paul+Shipper

What are your thoughts on the new Ant-Man poster? Do you like it or would you rather see a piece that stands out more?

The Author

Zach Woolf

Zach Woolf

Zach is a recent college graduate who’s love for consuming media is surpassed only by his love for creating it. He has a firm belief that if we could all just play with LEGOs for 30 minutes a day the world would be a better place. If those two statements don’t tell you everything you need to know about Zach, follow him on Twitter at @zwoolf.

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4 Comments

  1. May 6, 2015 at 10:10 am — Reply

    I still like the idea of the Ant Man poster being super tiny with a magnifying glass in front of it, but this one seems fine, nothing wrong, but nothing spectacular either.
    Huh… It also just just hit me that the bald guy in the background isn’t Xavier. XD

  2. Guillaume Berube
    May 6, 2015 at 10:31 am — Reply

    At least Ant-Man isn’t holding a damsel in distress in his arms

    • Alisha
      May 6, 2015 at 10:47 am — Reply

      You never know, maybe he’s got somebody in his pocket.

  3. AmFan15
    May 6, 2015 at 12:07 pm — Reply

    Funny thing is that I just watched a commentary about how generic movie posters have gotten in the past few years…these are perfect examples.
    (Note, I said generic, not bad. They look fine, and do catch the eye, but they also don’t stand out as very memorable.)

    https://www.youtube.com/watch?v=VXJiBkFgprQ

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