Press Release

Meet Sunny, Beauty, Trouble, Sad, Itchy, and Tickly Spot! They’re a band of adorable puppies having fun, sharing special messages with kids all over the world. Soft Spots™ are a new line of thirty-six collectable figurines hitting toy store shelves nationwide and Action Lab Entertainment is proud to announce that they are the exclusive distributor for Soft Spots in the United States. TOYS ‘R US ™ will carry the line exclusively for 2015 beginning next week.

The SoftSpots are designed to appeal to children young and old. The collectable figures each come with a spotted barrel with a secret message written in four languages. Each Soft Spots character comes in multiple poses, with individual foil bags, multi-figure packs and playsets. Manufactured by Big On Toy Innovation (BOTI) Global Ltd., and currently available internationally, SOFT SPOTS are six cute, colorful, spotted puppies who came to life as a little girl called Sophie painted them in fun, fresh, funky colors. Each puppy reflects an aspect of Sophie’s personality and carries a barrel tag with a secret message that can be collected and shared with friends.


In Addition, Action Lab Entertainment will be publishing a Soft Spots comic and activity magazine, featuring Sophie and the Soft Spots, which will be available for order through Diamond Comics Distribution.


Big On Toy Innovation (BOTI) Global Ltd is a Hong Kong based toy company formed by BHBB LTD and The Goodmark Group in September 2012. The company is dedicated to the development and worldwide (FOB) distribution of innovative entertaining toys for kids around the world. BOTI stands for Big On Toy Innovation and has formed a great team of dedicated entertainment professionals combining complimentary expertise under the inspiring leadership of its chairman Stephan Volcke and CEO Nico Blauw. BOTI Global is the 100% owner of a subsidiary company named BOTI Europe BV, based in The Netherlands, responsible for the domestic distribution of own developed products as well as 3rd party products in Benelux (BNL), Germany, Austria and Switzerland (GAS).

ABOUT ACTION LAB ENTERTAINMENT– Formed in 2010 with the purpose of pooling their collective talents into a single, powerful entity, the members of Action Lab Entertainment have countless years in multimedia publishing, design, and business. Their first release, Fracture, was successfully funded through Kickstarter and since then they have continued their mission to produce high quality, genre-spanning entertainment. Since its formation, the accolades for A.L.E continue to build on a daily basis. Among its more popular titles are all ages material like the Eisner, Glyph, Shel Dorf Award nominated series PRINCELESS, NFL RUSHZONE (based on the Nickelodeon Television series), Jamal Igle’s MOLLY DANGER, Artist/ Writer Jeremy Dale’s hit series SKYWARD, and Gayle Middleton’s (My Little Pony, The Littlest Pet Shop) monstrously adorable VAMPLETS. Action Lab’s Mature Readers imprint ACTION LAB DANGER ZONE continues to push the envelope of comics entertainment with titles as varied as EHMM THEORY and Dan Mendoza’s over the top horror-comedy ZOMBIE TRAMP, THE FINAL PLAGUE and BO, PLUSHY GANGSTA.


About Author

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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