Press Release

New for 2015, Hasbro’s TRANSFORMERS: ROBOTS IN DISGUISE line features fun play patterns and a fresh new style, based on the hotly anticipated new animated series TRANSFORMERS: ROBOTS IN DISGUISE.

TRANSFORMERS: ROBOTS IN DISGUISE, premiering on Cartoon Network in March 2015, features a brand new chapter in the history of the TRANSFORMERS franchise. Featuring BUMBLEBEE as the leader of a team of young AUTOBOTS, the series features the new team of TRANSFORMERS saving the Earth from the menace of STEELJAW and an all new group of wild and dangerous DECEPTICONS!

The innovative figures put the action in your hand with 1-Step Changers and 3-Step Changers. You can also download the new TRANSFORMERS: ROBOTS IN DISGUISE mobile game and scan each figure into the app. Each figure is imprinted with a scannable shield that when scanned into the app unlocks that character for battle action!

The 2015 TRANSFORMERS: ROBOTS IN DISGUISE line from Hasbro features the following products:

Action Figures

TRANSFORMERS: ROBOTS IN DISGUISE 3-STEP CHANGERS Assortment
(Ages 5 years & up/Approx. Retail Price: $19.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE THREE-STEP CHANGERS figure features a character from the all new animated series, Transformers: Robots in Disguise, coming to Cartoon Network in 2015 in a fun, larger size with an amazingly fluid conversion. Kids can convert each figure in three steps and get right into the action! Characters include: BUMBLEBEE and GRIMLOCK. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

B1726-TRA-RID-HYPER-CHANGE-HEROES-STEELJAW_1-copy B1726-TRA-RID-HYPER-CHANGE-HEROES-STEELJAW_2-copy B1726-TRA-RID-Three-Step-Changer-STEELJAW_3-copy

TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $14.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS figure features a character from the all new animated series, Transformers: Robots in Disguise, coming to Cartoon Network in 2015. Warrior figures feature classic puzzle play for fans that want the traditional TRANSFORMERS experience. These detailed figures are great for collectors and kids as they convert from robot to vehicle in 10 steps or less and come with a unique weapon accessory. High articulation means more action play, as fans can pose their figures and play out their favorite battles from the new animated series with GRIMLOCK, BUMBLEBEE, STEELJAW, and STRONGARM. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

B0070AS04_TF_Warrior_Autobot-Jazz_2 B0070AS04_TF_Warrior_Autobot-Jazz_3 B0070AS04_TF_Warrior_Autobot-Jazz_4 B0070AS04_TF_Warrior_Sideswipe B0070AS04_TF_Warrior_Sideswipe5 B0070AS04_TF_Warrior_Sideswipe6

TRANSFORMERS: ROBOTS IN DISGUISE TITAN HEROES Action Figure Assortment
(Ages 4 years & up /Approx. Retail Price: $12.99/Available: Spring 2015)
Kids and collectors alike will have big fun with these 12-inch scale action figures based on the new animated series coming to Cartoon Network in 2015. Each non-converting figure features five points of articulation and packs a lot of play at a great price! Characters include: OPTIMUS PRIME, BUMBLEBEE, and STEELJAW. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE LEGION CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $5.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE LEGION figure features a character from the all new animated series, Transformers: Robots in Disguise, coming to Cartoon Network in 2015 in a small-scale, collectable figure that converts from robot to vehicle in 10 steps or less! Characters include: BUMBLEBEE, OPTIMUS PRIME, STEELJAW, and STRONGARM. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

B0065AS03_TRA_RID_LEGION_AST_W3_1_veh1 B0065AS03_TRA_RID_LEGION_AST_W3_1_veh2 B0065AS03_TRA_RID_LEGION_AST_W3_1 B0065AS03_TRA_RID_LEGION_AST_W3_2_veh1 B0065AS03_TRA_RID_LEGION_AST_W3_2_veh2 B0065AS03_TRA_RID_LEGION_AST_W3_2A B0065AS03_TRA_RID_LEGION_AST_W3_2B


TRANSFORMERS: ROBOTS IN DISGUISE 1-STEP CHANGERS Assortment
(Ages 5 years & up/Approx. Retail Price: $9.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE ONE-STEP CHANGERS figure features a character from the all new animated series, Transformers: Robots in Disguise, coming to Cartoon Network in 2015, and converts from robot to vehicle and back in one awesome step! Characters include: BUMBLEBEE, UNDERBITE, SIDESWIPE, and STRONGARM. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

B0068AS03-TRA-RID-ONE-STEP-CHANGERS-AST-W3-15_Thunderhoof_3q2 B0068AS03-TRA-RID-ONE-STEP-CHANGERS-AST-W3-15_Thunderhoof-copy B0068AS03-TRA-RID-ONE-STEP-CHANGERS-AST-W3-15_Fracture_3q_2 B0068AS03-TRA-RID-ONE-STEP-CHANGERS-AST-W3-15_Fracture B0068AS03-TRA-RID-ONE-STEP-CHANGERS-AST-W3-15_Drift_3q2 B0068AS03-TRA-RID-ONE-STEP-CHANGERS-AST-W3-15_Drift

TRANSFORMERS: ROBOTS IN DISGUISE Tiny Titans
(Ages 4 years & up/Approx. Retail Price: $2.49/Available: Spring 2015)
Get a bot that’s small but mighty in this Tiny Titans figure pack! Each Blind Bag includes 1 miniature [non-converting?]Transformers figure and a character card for your collection. Which one will you get? There’s only one way to find out! Collect all 12 to start building your Tiny Titans Transformers army today, including all your favorite characters: SIDESWIPE, STRONGARM, GRIMLOCK, OPTIMUS PRIME, BUMBLEBEE and more. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MINI-CON DEPLOYERS
(Ages 6 years & up/Approx. Retail Price: $19.99/Available: Fall 2015)
DEPLOYERS figures team with exclusive deployable MINI-CON figures to demolish enemies! Pick a side and choose a warrior: AUTOBOT DRIFT or DECEPTICON FRACTURE. Each DEPLOYERS figure comes with one MINI-CON figure that it can deploy into battle! DEPLOYERS figures convert from robot to vehicle in less than 10 steps. Their MINI-CON teammates convert in just one. AUTOBOT DRIFT figure works with all buzzsaw-shaped MINI-CON figures. DECEPTICON FRACTURE figure works with all torpedo-shaped MINI-CON figures. Collect and deploy! Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

B3056_Beastbox_Robot B3056_Beastbox_Runner B3055_Scorpion_Beast_Runner B3056_Beastbox_Minicon B3055_Scorpion_Beast_Minicon B3055_Scorpion_Beast_Robot B3054_Ratbat_beast_Robot B3054_Ratbat_beast_Runner B3053_buzzsawr_Minicon B3054_Ratbat_beast B3053_buzzsaw_Robot B3053_buzzsaw_Runner B1974_TRA_AkitaWolf_Minicon B1977_TRA_Fracture_minicon_3 B1974_TRA_AkitaWolf_Beast_B B1974_TRA_AkitaWolf B1973_TRA_Dragon_Robot_B B1973_TRA_Dragon_Minicon B1973_TRA_Dragon B1972_TRA_Sliver_Minicon B1972_TRA_Sliver_Robot_B B1972_TRA_Sliver B1971_TRA_Slipstream_Robot_B B1971_TRA_Slipstream_Minicon B1971_TRA_Slipstream

TRANSFORMERS: ROBOTS IN DISGUISE MEGA OPTIMUS PRIME
(Ages 5 years & up/Approx. Retail Price: $29.99/Available: Fall 2015)
The heroic AUTOBOT Commander is ready for battle in a flash! This OPTIMUS PRIME figure stands over 11 inches tall and converts from truck to powerful robot in one smooth motion! Simply pull the trailer apart to convert from vehicle to robot, then push the figure’s chest and swing the cab down to convert back. The built-in connector ports let kids attach MINI-CON figures (each sold separately) and use them as weapons and armor for battle. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

B1564AS00---TRA-RID-MEGA-OPTIMUS-PRIME_4 B1564AS00---TRA-RID-MEGA-OPTIMUS-PRIME_2 B1564AS00---TRA-RID-MEGA-OPTIMUS-PRIME_1

TRANSFORMERS: ROBOTS IN DISGUISE SUPER BUMBLEBEE
(Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2015)
Heroes don’t come any bigger than BUMBLEBEE, and BUMBLEBEE figures don’t come any bigger than this! At over 19 inches tall, SUPER BUMBLEBEE can stand up to any DECEPTICON threat. The light-up figure recognizes whether it’s in vehicle or robot mode and plays unique sounds in each. The figure changes from robot to vehicle in less than 3 steps and it plays the classic TRANSFORMERS conversion sound effect when going from one mode to another. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

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TRANSFORMERS: ROBOTS IN DISGUISE MINI-CONS (SINGLE PACK)
(Ages 5 years & up/Approx. Retail Price: $4.99/Available: Fall 2015)
These bots don’t just go on the attack, they are the attack! Based on the MINI-CONS seen in the TRANSFORMERS: ROBOTS IN DISGUISE animated series, MINI-CON figures convert from robot to weapon mode in one simple step. Choose from buzzsaw-shaped AUTOBOT MINI-CONS or torpedo-shaped DECEPTICON MINI-CONS, then customize each figure with the included battle accessories. Team them with DEPLOYERS figures (each sold separately) and deploy each MINI-CON figure into battle. Collect and deploy an entire MINI-CON army! Characters include: SLIPSTREAM, DRAGONUS, DIVEBOMB, and SAWBACK. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

via Hasbro

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1 Comment

  1. Alisha
    February 15, 2015 at 3:47 pm — Reply

    The toyline looks okay (reminds me of Transformers Animated). Can’t say I’m crazy about the style, but I don’t really mind it either.

    But the Optimus toy has me confused since most of the info I’ve seen stated the series was supposed to be part of the Aligned continuity and set several years after Transformers Prime. Unless this is just a toy-only appearance, I didn’t think he’d be around considering what happened in Predacons Rising (although it wouldn’t be the first time he’s been revived if he is in the series and it is still set in the Aligned continuity).

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