Press Release

The skies go dark and the world begins to fracture. Secret Wars is coming, and with it the destruction of the Marvel Universe as we know it. Today, Marvel is proud to announce LAST DAYS, the first of three different types of series taking place during the upcoming, highly anticipated Secret Wars!

“What would you do if you learned today was your last day on Earth?” says Marvel Editor-in-Chief Axel Alonso. “That’s the question your favorite Marvel heroes are going to ask themselves in their LAST DAYS story lines as they brace for Secret Wars and the end of the Marvel Universe.”

Battleworld is set to transform the Marvel Universe as you know it. But before Secret Wars can begin, this chapter must come to a close. What will our heroes do with their final hours? What secrets will be unearthed? Who will they want to spend their LAST DAYS with?

“LAST DAYS is the first of three new brandings for series unique to Secret Wars,” says Marvel SVP Sales & Marketing David Gabriel. “Each branding will bear its own unique trade dress and logo treatment, clearly defining its relationship to the main Secret Wars story. This will make it easier for fans to experience the full scope of Secret Wars. Don’t dare miss these epic tales as our heroes face their impending obliteration!”

Before Secret Wars can begin, the Marvel Universe must end. And it all starts this May as the entire planet faces their LAST DAYS!

Retailers: Upcoming issues of the Marvel Previews catalog will have clearly marked branding on all Secret Wars pages.

LAST DAYS

To find a comic shop near you, visit www.comicshoplocator.com or call 1-888-comicbook.

About Marvel: Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com © MARVEL 2015

via Marvel

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1 Comment

  1. Lemmy Caution
    January 21, 2015 at 2:19 pm — Reply

    “its own unique trade dress and logo treatment”!!!
    Wow! David Gabriel really knows what excites a fan like me: branding!

    “clearly defining its relationship to the main Secret Wars story.”
    Just look at that logo… it’s a kind of a techno font in blue. That totally explains how it relates to the overall story! Awesome job, marketing team!

    “This will make it easier for fans to experience the full scope of Secret Wars.”
    Yes. Because three separate stories, each described as different, and each with its own branding and logo, will definitely makes things easier.

    I’ve seen vomit that’s more authentic than this press release…

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