Coming off the high of July’s big comic book sales, August sees only two comics cracking the 100,000 mark.
ICv2 estimates that of the top ten comics released in August, only the top two books broke the 100,000 reader mark- Batman #34 with 112,186 issues sold, and Amazing Spider-Man #5 with an estimated release of 101,655. Diamond Comic Distributors did not release month to month or year to year data this month, because the results would probably be quite sad overall. In July, Rocket Raccoon sold over 300,000 copies, and there were three books that broke 100,000 in sales. Going back to August 2013, there were four books that broke 100,000. Though we don’t have all the numbers that ICv2 has, it looks like overall sales are down for the month of August, which makes sense as comic book readers are going back to school (or at least their kids are) or are on vacation, which means less time to devote to reading and buying comics.
It will be very interesting to see how the fourth quarter of 2014 plays out; with DC doing its big move to the West Coast, and new titles and events landing in October and November from many publishers, there will either be a big injection of new readers and demand for comics, or the slump will predict even more dire consequences for the month to month comic book market.