Press Release

From the outer reaches of space to a fantastic ancient land, SEGA fans will get a chance to see the hottest games of the year at San Diego Comic-Con International. SEGA is pulling out all the stops, giving fans their first chance for hands-on demos of Alien: Isolation™, Sonic Boom™: Rise of Lyric and Sonic Boom™: Shattered Crystal, and a variety of ways to experience these franchises, both onsite and off. Alien: Isolation will be showcased in amazing, spine-tingling fashion at the FUTURE US booth #241 with game demos in a custom-designed, giant-sized Alien egg pod. Sonic Boom will have a presence at the Archie Comics Booth #2842. SEGA is also taking its presence to the next level this year, partnering with NERD HQ to give fans even more chances to have fun with some of the year’s most anticipated titles.

SEGA will invade Nerd HQ from July 24-27 at Petco Park, just steps away from the Convention Center. Presented by The Nerd Machine, this popular fan-focused event provides guests an additional destination to interact with brand-new titles as well as hands-on opportunities with never-before-seen games. Nerd HQ will be the official home for SEGA throughout the show, spotlighting its games and hosting panels discussing the new titles.

Following overwhelming excitement from its debut at E3, the newest title of the Alien™ franchise, Alien: Isolation, will come to life and showcase the true meaning of fear with an immersive gaming experience. A replica version of the iconic egg from the Alien series will be onsite at the FUTURE US booth, immersing gamers into a solitary gaming pod for a unique, chilling, fear-inducing event. Enter if you dare! To help extend the experience onsite, SEGA will also launch an Alien: Isolation Motion Tracker app available as a free download for iPhone, iPad, iPod touch and Android devices. The app recreates the motion tracker used in both the original film and new game which will allow fans to locate the Alien: Isolation game at Nerd HQ. Alien: Isolation is available worldwide on October 7, 2014 for Xbox One, the all-in-one games and entertainment system from Microsoft, PlayStation®4 computer entertainment system, Windows PC, Xbox 360 games and entertainment system from Microsoft and PlayStation®3 computer entertainment system.

When it comes to the fastest bipedal blue star in the world, SEGA has a big year ahead. To set the stage, SEGA will introduce playable versions at Comic Con. The new games Sonic Boom™: Rise of Lyric for the Wii U™ system, developed by Los Angeles-based Big Red Button, and Sonic Boom™: Shattered Crystal for the Nintendo 3DS™ hand-held system, from San Francisco-based Sanzaru Games, will introduce new gameplay and the most vile and formidable villain in Sonic history — Lyric.

Announced earlier this year, Sonic Boom is a brand-new extension to the Sonic Universe that will introduce new video games, the first-ever CG-animated television series debuting on Cartoon Network in the 2014/2015 season, and a robust merchandise program anchored by master toy partner TOMY.


About SEGA® of America, Inc.:
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA® of America’s Web site is located at

About The Nerd Machine:
The Nerd Machine is a multimedia company dedicated in bringing its global clientele the best of apparel, accessories, software, hardware, music, and both long and short form video content. We not only put a premium on customer satisfaction and input but also collaboration, as we believe that some of the very best ideas may come out of the very community we serve. Our goal is to nurture an environment where community interaction thrives, creating the best and most forward thinking products available on the market. And, philosophically speaking, spearheading a “mission of redefinition” that changes the global perception of what a nerd is, and thereby allowing everyone to celebrate the nerd in themselves. The question is: What are you nerdy about?

About Big Red Button Games:
Based in Los Angeles, CA, BRB was founded in 2009 by Bob Rafei, Jeff Lander, and veterans from leading gaming studios such as Naughty Dog, Heavy Iron, Luxo Flux and High Impact Games, to leverage team’s specialization and prior experience in character action game development.

About Sanzaru Games:
Sanzaru Games is a California based independent videogame developer founded in 2007. The studio has created many award winning games on platforms such as the PS3, PS Vita, Wii, PC, DS, iOS and Android platforms for a variety of publishers including Sony Computer Entertainment, Electronic Arts and Nintendo.

About Creative Assembly:

Founded in 1987 and based in Horsham, West Sussex, Creative Assembly is one of the UK’s most successful and established game studios. Creator of the multi award-winning Total War strategy series, the studio has received numerous press, industry and consumer accolades, including BAFTA and the Develop Industry Excellence awards. With over 250 highly talented developers and counting, the studio is expanding to embark on thrilling new triple-A console, PC and mobile projects. Creative Assembly’s website is located at


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