Press Release

What the junk?! New and unique apparel featuring your BOOM! Studios favorites are on the way! The award-winning comics and graphic novel publisher, and online pop culture apparel retailer WeLoveFine are delighted to announce a first-look licensing deal for original titles from BOOM!’s roster of critically acclaimed comics. Continuing their effort to create unique and appealing styles that speak to the fan audience’s favorite brands and characters, WeLoveFine will create original apparel and accessories featuring BOOM!’s fan-favorite titles and characters.

Launching at this year’s Comic-Con International in San Diego, CA, BOOM! and WeLoveFine will debut a series of t-shirts for LUMBERJANES, the hugely popular ongoing title written by Noelle Stevenson and Grace Ellis, co-created by BOOM! Studios editor Shannon Watters, with art from Brooke Allen. Additionally, a limited-edition t-shirt inspired by James Tynion IV and Michael Dialynas’ serialized science-fiction mystery THE WOODS will also be available from BOOM!

A unique selection of designs will be available at both BOOM! Studios’ Booth #2229; as well as WeLoveFine’s Booth #1235 in the Comic-Con exhibit hall. Plus, somebody tell Ripley: A Comic-Con EXCLUSIVE design, featuring the one and only Holy Kitten (as depicted in LUMBERJANES #3) will be among the designs available at the BOOM! Studios booth.

“Everyone at BOOM! is a huge fan of the smart, innovative apparel, accessories, plushes, and other cool stuff does every day. You only need to walk through the BOOM! offices to see it on the staff’s desks,” said BOOM! President of Publishing and Marketing Filip Sablik, “We’ve had the pleasure of working alongside and getting to know the team with our shared licenses like ADVENTURE TIME, BEE AND PUPPYCAT, and others, and it’s a thrill to finally see them bring some of our original properties to life.”

Adds WeLoveFine: “Our aim at is to deliver the very best in apparel, accessories and more designed For Fans, By Fans. We share a passion for creative characters, innovative ideas and flat-out fun with our friends at BOOM! Studios, and it is a tremendous treat to create merchandise for titles like LUMBERJANES and THE WOODS, whose immersive characters and smart storytelling have already garnered them a fiercely dedicated audience. We look forward to building an awesome collection with input and insight from BOOM!’s readership and our shared communities of fans.”

Available from BOOM! Studios’ booth will be the LUMBERJANES SDCC Exclusive “Holy Kitten” t-shirt; the LUMBERJANES “Inside Me” t-shirt, and the BOOM! Studios Exclusive THE WOODS “Property of Bay Point Prep Athletic Dept.” t-shirt. Available from WeLoveFine’s booth will be the LUMBERJANES “Lumberjanes Group Shot” t-shirt and the LUMBERJANES “Camp Logo” t-shirt. Each shirt is available in unisex sizing and priced at $25 each.

lumberjanes messenger bag lumberjanes 03 lumberjanes 02 lumberjanes 01 the woods inside me holy kitten

The initial offering of LUMBERJANES designs launching at Comic-Con plus additional styles (“Camp For Hardcore Lady Types” t-shirt for men and women; and “Lumberjanes Group Shot” messenger bag) will also be available online at, beginning Thursday, July 24. The LUMBERJANES “Holy Kitten” convention exclusive shirt will be available online for a limited time only, while supplies last.

Founded by Ross Richie in 2005, Diamond Gem Award-winning “Best Publisher” BOOM! Studios ( generates a constellation of best-selling Eisner and Harvey Award-winning original and licensed comic books and graphic novels with the industry’s top talent. BOOM! Studios is the home of Mike Carey’s SUICIDE RISK, Clive Barker’s NEXT TESTAMENT and HELLRAISER, Paul Jenkins and Humberto Ramos’ FAIRY QUEST, PLANET OF THE APES, Max Bemis’ POLARITY and Mark Waid’s IRREDEEMABLE. Steven Grant’s graphic novel 2 GUNS was recently released as a feature film from Universal Pictures, starring Denzel Washington and Mark Wahlberg. BOOM!’s all-ages imprint KaBOOM! publishes Charles Schulz’ PEANUTS, Jim Davis’ GARFIELD, Cartoon Network’s ADVENTURE TIME and REGULAR SHOW, Mike Kunkel’s HEROBEAR AND THE KID, and Roger Langridge’s Eisner Award-winning SNARKED. In June 2013, BOOM! acquired Archaia Entertainment ( Archaia is the Eisner and Harvey Award-winning graphic novel publisher of MOUSE GUARD, COW BOY, GUNNERKRIGG COURT, RUST, SPERA, JIM HENSON’S TALE OF SAND, and many other great titles. In October 2013, BOOM! Studios entered into a unique first-look relationship with 20th Century Fox, giving the studio access to its library of titles and giving the publisher access to Fox’s vast catalog of films.

About WeLoveFine:
WeLoveFine is the online hub of Mighty Fine, with the most creative licensed designs on the web created For Fans, By Fans! Established in 2009, our site features the latest in mens and womens pop-culture-savvy fashions: T-shirts, leggings, dresses, sweaters, work shirts, kids’ wear and accessories. WeLoveFine also highlights a continuous roster of fan-driven design contests, giving the most talented emerging artists on the internet the opportunity to design official merchandise for the characters they love. BOOM! Studios’ original titles will join our roster of fan-favorite brands including MARVEL COMICS, STAR WARS, ADVENTURE TIME, STAR TREK, BRAVEST WARRIORS, BEE AND PUPPYCAT, DUNGEONS & DRAGONS, MY LITTLE PONY, PORTAL, HATSUNE MIKU, TRANSFORMERS, HOMESTUCK and more. For more about WeLoveFine, visit us online at


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