We can’t make this up… just read the press release.

Press Release

Building upon the success of their 2013 event, Kiehl’s has once again teamed with Marvel Custom Solutions and enlisted a Triple Threat of Super Heroes for a Limited Edition custom Captain America comic book that delivers an all-new adventure set in Kiehl’s historic New York flagship store. The 12-page story by writer William Harms and artists Tom Grummett and Scott Kolins features Captain America, Black Widow and Falcon as they fight to save the world in the Mighty Marvel Manner.

The globe-saving trio is a larger than life reflection of Kiehl’s Triple Threat, a powerful skincare routine of cleanse (Facial Fuel Energizing Face Wash), shave (Ultimate Brushless Shave Cream), and moisturize (Facial Fuel Energizing Moisture Treatment).

When a secret payload of rare ingredients—that may have been a part of the original Super-Soldier formula—is stolen from S.H.I.E.L.D., Nick Fury enlists Captain America, Black Widow, and Falcon to race against the clock before
the maniacal M.O.D.O.K. can use the materials to bombard the Earth. The thrill-packed story takes our trio on an out of this world excursion from a sinister A.I.M. base on the surface of the moon to ancient tunnels deep beneath Kiehl’s historic flagship store.

“When an all-American landmark like Kiehl’s flagship store is threatened, it’s only fitting that our legendary Super Soldier leaps into action,” said Marvel Custom Solution’s Creative Director Bill Rosemann. “To celebrate our second team-up with Kiehl’s, we’re upping the excitement by uniting Captain America with his famous friends, Black Widow and Falcon. It takes a team to save the world, just like it takes Kiehl’s Triple Threat to save a man’s face.”

The limited edition Captain America comic will be available in Kiehl’s retail stores, Kiehl’s department store counters nationwide, and on Kiehls.com (www.kiehls.com/marvel) beginning June 3, 2014, while supplies last; there is no purchase necessary to receive the comic. Additionally, the comic will be bound into all subscriber copies of Details magazine. From June 3, 2014 through June 30, 2014, Kiehl’s is offering two complimentary men’s deluxe samples with any purchase of $40 or more. Redeem in any Kiehl’s retail store, a Kiehl’s counter in a department store or use code CAPTAIN on Kiehls.com.

With nearly 50 years of experience formulating products that meet the unique needs of a man’s skin, Kiehl’s chemists are true experts in developing skin care that delivers the effective results for today’s more sophisticated man.

“At Kiehl’s, we have been focused on the specific needs of our male customers since at least the 1970s, when we first introduced our White Eagle Shave Cream – a longtime customer favorite,” states Chris Salgardo, President, Kiehl’s USA. “We develop products for men that meet their skincare needs without complicating the process. Even today, as men have become more sophisticated, increasingly demanding better results from the products they choose, they appreciate the fact that there’s no hype around our products. They’re formulated to work, to be easy to use, easy to incorporate into a regimen and most importantly, show results.”

Facial Fuel Energizing Face Wash – An efficient and energizing face wash formulated with caffeine, vitamins, and invigorating citrus extracts to refresh and waken skin. Prepares skin for a less irritating, more comfortable shave. Helps skin resist the effects of environmental stress and gives even dull, tired-looking skin a fresher, healthier appearance.
SRP: 2.5 fl oz $8; 8.4 fl oz $20; 16.9 fl oz $30

Ultimate Brushless Shave Cream – A brushless shave cream that provides a refreshingly close shave. Spiked with Menthol and Camphor
SRP: 2.5 fl oz tube $9; 5.0 fl oz tube $16; 8.0 fl oz jar $19, 10.1 fl oz tube $24

Facial Fuel Energizing Moisture Treatment – A vitamin-enriched and energizing non-oily facial moisturizer. This “facial recovery accelerator” helps skin resist the effects of environmental stress for a healthy, invigorated appearance. Skin will feel refueled, re-energized and revitalized
SRP: 2.5 fl oz $25; 4.2 fl oz $35; 6.8 fl oz $42

About Kiehl’s Since 1851

Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl’s freestanding stores nationwide, Kiehl’s products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide.

About Marvel:
Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com © MARVEL

To be fair, this isn’t the first time we’ve seen something like this, and it isn’t only limited to Marvel Comics characters. I know a person who has Batman and Superman toilet water.


About Author

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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