Star Wars Journeys looks to pull in a new audience with app series
One thing about everyone involved with Star Wars is that they all try and look for new ways to pull in a new audience, especially kids. Disney is looking to do that all over again with the new saga app series.
When users download Star Wars Journeys: The Phantom Menace from the iOS app store they will be able to be fully immersed in the film through a 180-degree parallax viewing experience and more features that will introduce them to heroes and villains. By swiping users will be able to go through the full story of the first prequel film all while competing in games that take them across the universe.
The Phantom Menace is the only Star Wars film to be used in the Journeys line but subsequent apps are set to release that will take users through the next five films. The idea of using apps to introduce children to these iconic stories cam from Disney’s own use of apps of the same nature for their stories.
Since children are growing up with iPads and iPhones and are able to use them almost as well as their own parents this is truely an innovative way to get a younger audience on board before the next film and Star Wars Rebels release.
You can read the full press release below;
Drawing from the success of its interactive storytelling products, Disney Publishing Worldwide today announced the launch of Star Wars Journeys, a new episodic series of apps featuring the stories, heroes, and villains from a galaxy far, far away. With immersive story content and fast-paced activities and gameplay, Star Wars Journeys apps will introduce the epic Star Warsuniverse to a new generation of fans like never before. Star Wars Journeys: The Phantom Menace is available now, with additional installments slated for release in the lead up to Star Wars: Episode VII.
Each Star Wars Journeys app includes interactive features that fully immerse readers in the franchise’s epic adventures, including a 180-degree parallax viewing experience, infinite zoom scene transitions, collectible character profiles, brand new art, and unlockable hidden content. Each will also feature a set of unique activities that deepens the story experience.
“The Star Wars film franchise has continuously excited and engaged audiences of all ages for more than 30 years,” said Andrew Sugerman, executive vice president, Disney Publishing Worldwide. “Now, Disney Publishing is connecting Star Wars fans to their favorite franchise through a series of innovative new apps that combine storytelling, play, and technology for an epic experience. We are thrilled to help introduce the Star Wars universe to the next generation of fans, and provide those already familiar with the power of the Force new ways to connect with this legendary franchise.”
Star Wars Journeys: The Phantom Menace, available now for iOS, reveals the first story in the classic saga in an explosive new way. As readers tap and swipe their way through the story, they are challenged to fast-paced races across four different galaxies in customizable anti-gravity Podracers where they can earn special rewards that allow them to complete the story. Additional apps in the Star Wars Journeys series rolling out in the coming months include:
- Star Wars Journeys: Attack of the Clones
- Star Wars Journeys: Revenge of the Sith
- Star Wars Journeys: A New Hope
- Star Wars Journeys: The Empire Strikes Back
- Star Wars Journeys: Return of the Jedi
Star Wars Journeys: The Phantom Menace can be found on the App Store in the Kids and Entertainment categories. For additional Star Warsmobile apps updates and information, visit Facebook.com/disneyreads, and @DisneyReads.