In what might be the strangest promotional tool yet for Captain America: The Winter Solder, stars Chris Evans and Sebastian Stan along with Marvel executives rang The Opening Bell for the New York Stock Exchange this morning.

I know other people have done this, but I don’t quite understand what is to gain for ringing the opening bell. Don’t get me wrong, I’m sure that it is a great honor to ring the bell but is that the best place for Chris Evans and Sebastian Stan to be to promote the opening of their mega film on Friday.

Please, tell me if I’m wrong about this marketing situation.

Also, who is in the Captain America outfit it Evans isn’t?

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via Marvel

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Zach is a recent college graduate who’s love for consuming media is surpassed only by his love for creating it. He has a firm belief that if we could all just play with LEGOs for 30 minutes a day the world would be a better place. If those two statements don’t tell you everything you need to know about Zach, follow him on Twitter at @zwoolf.

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