Press Release

In celebration of the TRANSFORMERS: AGE OF EXTINCTION Big Game trailer, Hasbro and Amazon have teamed up to offer the first official merchandise inspired by the movie. The “TRANSFORMERS Headquarters Shop” is now live on in the U.S. featuring the first action figure available for purchase from Hasbro’s new TRANSFORMERS: AGE OF EXTINCTION action figure line.

Fans eager to own the first official merchandise inspired by TRANSFORMERS: AGE OF EXTINCTION can now order the TRANSFORMERS FIRST EDITION OPTIMUS PRIME action figure exclusively on before the broader toy line becomes available in May. The TRANSFORMERS FIRST EDITION OPTIMUS PRIME figure converts from robot to vehicle, features all new deco including metallic embellishes, rubber tires and is styled in the character’s new look as he will appear in TRANSFORMERS: AGE OF EXTINCTION. Additional features and accessories include an impressive new sword and shield. The TRANSFORMERS: AGE OF EXTINCTION FIRST EDITION OPTIMUS PRIME figure is also the #14 item in the numbered line of “Thrilling 30” action figures celebrating the 30th anniversary of the TRANSFORMERS brand in 2014. Fans can visit now to view and purchase the figure while supplies last.



To keep up with the latest TRANSFORMERS brand news, fans can also visit the TRANSFORMER brand Facebook page at


via Hasbro

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  1. randolph defreese
    February 3, 2014 at 11:27 am — Reply

    these modern toys look like models.

  2. February 3, 2014 at 3:46 pm — Reply

    Reminds me of some of the Japanese exclusive series versions of Optimus Prime.

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