With a movie based around one of the most popular toy brands in the world, it is no surprise that exclusive products will be given out to special movie goers starting on February 7th. How will you be able to get your hands on the exclusive “Pyjamas Emmet”? We let you know after the jump.

Regel Entertainment Group will be giving away the exclusive “Pyjama Emmet” Minifigure to Regal Crown Club members that purchase a ticket to a RealD 3D showing of The LEGO Movie. If you happen to be a Regal Crown Club member, simply use your Club card when purchasing your ticket to The LEGO Movie and you will be given the exclusive minifigure, while supplies last of course.

“Regal and Warner Bros. are excited to partner on this exclusive Pyjamas Emmet giveaway, available to Regal Crown Club members,” said Ken Foreman, vice president of film marketing at Regal Entertainment Group. “Guests are now able to take the star of the new LEGO movie home with them while reliving Emmet’s adventure through various worlds as he attempts to save the entire LEGO universe.”

“The Regal Crown Club provides guests with exclusive offers unavailable with any other loyalty program,” said Ken Thewes, chief marketing officer at Regal Entertainment Group. “Becoming a member is incredibly easy, and guests are able to keep track of their points and rewards all through the Regal Crown Club app. Club members receive free tickets, concession offers and special giveaways just by using their card when visiting our theatres.”



If you are like me and certainly won’t be able to receive this great looking figure when you go see the film, don’t worry; if the collection of LEGO Movie minifigs already on Ebay is any indication, the “Pyjamas Emmet” figure will certainly make it’s way there on the 7th.

The LEGO Movie comes to theaters on February 7th.

via Toy News International



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Zach is a recent college graduate who’s love for consuming media is surpassed only by his love for creating it. He has a firm belief that if we could all just play with LEGOs for 30 minutes a day the world would be a better place. If those two statements don’t tell you everything you need to know about Zach, follow him on Twitter at @zwoolf.

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