VARIANT: Hastings Entertainment and Marvel Team for Kidrobot Variant Covers

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Press Release

Hastings Entertainment, Inc. (NASDAQ: HAST), a leading multimedia entertainment superstore and internet retailer, is excited to announce a collaboration with Kidrobot and Marvel for a series of six exclusive variant comics.  The Kidrobot Labbit Hastings Exclusive Marvel comic variants will premier in January of 2014 beginning with Superior Spiderman #25 and will be released only at Hastings.  Each variant comic will feature artwork from Kidrobot’s all new Marvel Labbit line of vinyl collectibles.

“We’re incredibly excited to team-up with Hastings for this unique program,” said David Gabriel, Marvel’s SVP of Sales and Publishing. “From Captain America to Wolverine, and more, we’re thrilled to help Hastings adorn our All-New Marvel NOW! titles with these fun and imaginative Labbit covers. Fans of Kidrobot, Marvel, or both can’t afford to miss these one-of-a-kind editions.”

“Partnering with Marvel to bring several of their most iconic figures to life in a way only Kidrobot and Frank Kozik can has been a fantastic project. Moving forward, we are extremely excited to collaborate with Hastings to take these amazing toys to the next level with the release of limited edition comic book covers.”  – Bob Africa, President of Kidrobot.

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The first of the six exclusive variants will be available on January 15th and will have a limited print run of 3,000.  Future variants in this series will feature some of Marvel’s best known characters in their Labbit form and consist of some of Marvel’s most exciting new titles.

About Hastings

Founded in 1968, Hastings Entertainment, Inc. is a leading multimedia entertainment retailer that combines the sale of new and used books, videos, video games and CDs, as well as trends and consumer electronics merchandise, with the rental of videos and video games in a superstore format.  We currently operate 127 superstores, averaging approximately 24,000 square feet, primarily in medium-sized markets throughout the United States.  We also operate three concept stores, Sun Adventure Sports, located in Amarillo, Texas and Lubbock, Texas, and TRADESMART, located in Littleton, Colorado.

We also operate www.goHastings.com, an e-commerce Internet Web site that makes available to our customers new and used entertainment products and unique, contemporary gifts and toys.  The site features exceptional product and pricing offers.  The Investor Relations section of our web site contains press releases, a link to request financial and other literature and access our filings with the Securities and Exchange Commission.

About Marvel Entertainment, LLC

Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.

About Kidrobot

Founded in 2002, Kidrobot is acknowledged worldwide as the premier creator and dealer of limited edition art toys, signature apparel and lifestyle accessories. An innovative cross between sculpture and conceptual art, Kidrobot offers not only a powerful medium for today’s international fashion designers, illustrators and graffiti artists, but also the creative canvas for emerging street trends and pop art. Kidrobot showcases and sells its unique take on contemporary culture at specialty stores in New York, San Francisco, Los Angeles, Boulder and Las Vegas. Kidrobot can also be found at numerous retailers around the world and online at kidrobot.com.

via Hastings