This Veterans’ Day holiday weekend has been a great way to remember those who served in the military to protect our freedoms. It also was a chance to catch Thor: The Dark World for the first time in theaters.
It did well, the beneficiary of what was referred to by USA Today’s Scott Bowles as “The Avengers Effect.”
He and several other columnists said that the latest Thor flick as well as Iron Man 3 received big boosts in ticket sales because of their being seen in The Avengers last year.
HOW DID THOR DO?
The Dark World had the fourth-largest debut of 2013, coming in behind the aforementioned Iron Man 3, Man of Steel and Fast & Furious 6. It placed first over the weekend, thundering up $86.1 million. However, that was still below Disney’s projections of $90 million, although not by much.
“Consider that Thor was largely an unknown character prior to 2011,” when the first film gathered a total of $181 million, noted David Mumpower of Boxofficeprophets.com. Before that, “only fans of Marvel comics or Norse mythology were even marginally aware of him,” he said. “Fast-forward only two years, and Thor is now capable of a (number one) opening weekend in North America.”
I’d also like to point out that three of the top four films are based on comics characters. Iron Man, Superman and Thor are, for now, the biggest “stars” in theaters this year. (That will likely change once The Hobbit comes back.)
I’m looking forward to Batman Versus Superman and other comics-related movies soon. If I were a movie producer, I’d be visiting my local comics shops to see what I could develop into a big-budget winner.
WHY LOOK AT COMICS?
I’ve heard that a lot of comics are being optioned, and I hope they do get the movie treatment. After all, each issue or storyline of comics not only have a great plot, but they also show panel-by-panel how it could translate to the big screen.
That doesn’t even cover how TV is picking up on comics, with Walking Dead already renewed for another season, and Marvel’s Agents of S.H.I.E.L.D. airing on Tuesdays at 8 p.m.
It’ll be fascinating to see if “The Avengers Effect” influences other Disney/Marvel films. If he hasn’t been seen in The Avengers, will Ant-Man do well? The Guardians of the Galaxy may make a cameo in the next Avengers movie, so I’ll be curious to see how Guardians does at the box office.
Then, too, one of the big draws of The Avengers was being able to see all those comics characters together on the big screen for the first time. Will “The Avengers Effect” also work on the sequel? Or will the novelty have worn off? My guess is that it will rake in even more big bucks instead.
FOR MOVIE PRODUCERS, COMICS ARE GOLD MINES JUST WAITING TO BE DUG INTO
What “The Avengers Effect” tells me (and should tell other comics companies) is that there’s gold in them thar movie hills! Not every comic-related film is a gem – Catwoman and Jonah Hex are good examples – but films with comics characters can attract big audiences and incomes!
My suggestion: With Hunger Games going over so well, how about DC Comics’ Legion of Super-Heroes getting a film? Please?