Following the success of this week’s launch of Marvel’s Agents of S.H.I.E.L.D., the company has announced a new line of merchandise based on the ABC program.
“The breakout success of our new primetime ABC series further underscores the unmatched affinity that fans have for the Marvel brand,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “This new consumer products line will give fans a great jumping off point to enjoy the new series and to extend their passion for Agent Coulson and the S.H.I.E.L.D. organization.”
“Marvel’s Agents of S.H.I.E.L.D.” opened a strong No. 1 in the time period with Adults 18-49 (4.6/14), defeating NBC’s Tuesday premiere of “The Voice” by 15% (4.0/12) and CBS’ season premiere of “NCIS” by 35% (3.4/10), to qualify as TV’s highest rated drama debut in nearly 4 years. It was also Tuesday’s No. 1 TV show in Adults 18-49 (tie) and across all key Men demographics (M18-34/M18-49/M25-54).
The series stars Clark Gregg reprising his role as Agent Phil Coulson, Ming-Na Wen as Agent Melinda May, Brett Dalton as Agent Grant Ward, Chloe Bennet as Skye, Iain De Caestecker as Agent Leo Fitz and Elizabeth Henstridge as Agent Jemma Simmons. This dynamic, action-packed one-hour drama brings back Agent Phil Coulson to lead a team of highly skilled agents with one mission: to investigate the new, the strange and the unknown around the globe, protecting the ordinary from the extraordinary.