SDCC’13: Exclusive Yu-Gi-Oh! Merchandise

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Press Release

Entertainment conglomerate National Entertainment Collectibles Association (NECA), alongside 4K Media Inc., the newly formed wholly-owned subsidiary of Konami Digital Entertainment, Inc. today announced a sneak-peek look at some of the first Yu-Gi-Oh! Trading Card Art branded merchandise at San Diego Comic-Con International.

“The Yu-Gi-Oh! Trading Card Art merchandise line has been such a blast to create and we are thrilled to finally reveal what the team has been working on,” said Alexis Mueller, Director of Business and Legal Affairs at NECA.

“We’re excited to be able to extend the Yu-Gi-Oh! brand through this appealing new collection from NECA,” said Jennifer Coleman, VP, Licensing & Marketing, 4KMedia. “It’s an important element in the resurgence of the brand and one we know will get both our fans and retailers excited, too.”

The exclusive collectibles and accessories merchandise deal, announced this spring, is a first for the Yu-Gi-Oh! brand targeting the trading card artwork and features action figures, collectible replicas, collectible miniatures games, board games, puzzles, apparel, jewelry, accessories and more.

The first wave of merchandise is set to launch worldwide, excluding Asia, later this summer. For a special reveal, visit NECA at booth #3145 and Konami at booth #3713 at San Diego Comic-Con now through July 21. Products on display include apparel, bags, keychains, and pins, featuring some of the most well-known and beloved monsters from the Yu-Gi-Oh! trading card game. Additional products will be available this fall.

For more information, visit NECA at www.necaonline.com.

National Entertainment Collectibles Association, Inc.

National Entertainment Collectibles Association Inc. is a media and entertainment company operating in the United States and internationally, with three segments: Consumer Products, Filmed Entertainment and Online Retail/Digital Distribution. NECA is the leading designer, marketer, and worldwide distributor of licensed entertainment consumer goods based on some of the world’s most established and beloved properties, providing products across all consumer categories and distribution channels. Together, NECA’s divisions provide a comprehensive, end-to-end solution to elevate each property, maximizing exposure and reach, while protecting the vision of the creator. As a result of NECA’s singular passion and reverence for the intellectual property backing its products, some of this generation’s most recognized content creators enjoy working with NECA, allowing us to help bring their vision to their audience. For additional information, visit www.necaonline.com.

About 4K Media Inc.

4K Media Inc. is a wholly owned subsidiary of Konami Digital Entertainment, Inc., created to manage the Yu-Gi-Oh! franchise outside of Asia. 4K Media is responsible for brand management, licensing, and marketing of Yu-Gi-Oh!, as well as production and distribution of the Yu-Gi-Oh! television series. The Yu-Gi-Oh! animated franchise, with nearly 600 episodes, consists of the original Yu-Gi-Oh!, Yu-Gi-Oh! 5D’s, Yu-Gi-Oh! GX and Yu-Gi-Oh! ZEXAL, has been translated and broadcast in 90 countries on many of the top leading networks.