SDCC’13: Dawn of the Planet of the Apes viral campaign
Viral campaigns have been a marketing tool studios have been going to more often, but Fox has taken the viral more literally this time around for Dawn of the Planet of the Apes.
First, there were people dressed in hazmat suits outside San Diego Comic Con handing out these to protect the attendees.
While all attendees should be using hand sanitizer to avoid any sickness, that wasn’t want the company had in mind for these. When following the URL on the bottom of the item, users were greeted with this video and the horrifying statistics about the Simian Flu.
You can visit SimianFlu.com if you want to read more about the disease, or you could wait until Dawn of the Planet of the Apes comes to theaters July 18, 2014.