SDCC’13: IDW Publishing announces My Little Pony Equestria Girls prequel

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Press Release

To the delight of fans, Hasbro has announced that it will release a MY LITTLE PONY 2013 special edition pony, inspired by the popular DJ PON-3 character at San Diego Comic-Con. Adding to the DJ Pon-3 celebrity status at this year’s convention, IDW’s SDCC special edition My Little Pony #9 variant will feature a glitter cover with the fan-favorite pony.

“IDW’s special SDCC edition of My Little Pony #9 is a must have for any MY LITTLE PONY fan. The cover is a great companion piece to Hasbro’s special edition pony inspired by the DJ PON3 toy, and the additional content provides an exciting glimpse into the origins of Twilight Sparkle’s adventures in Equestria Girls. Where else can you get so much awesome in one comic?” says Michael Kelly, Director of Global Publishing at Hasbro.

While Hasbro lights up the convention, IDW has a few special surprises for all fans of the smash-hit My Little Pony comic book series. The special edition glitter variant will feature an additional 8 pages of neverbefore seen material to give fans the official prequel to the film, My Little Pony Equestria Girls. Featuring some familiar faces like you’ve never seen them before, This special edition variant contains the entirety of My Little Pony #9 from IDW as well the all-new 8-page story by the same extraordinary creative team of Katie Cook and Andy Price. This backup story focuses on a new character from My Little Pony Equestria Girls, Sunset Shimmer, who is transported through a magical mirror in Princess Celestia’s castle.

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If that weren’t enough, IDW will also be selling a hardcover collection of the first four issues of the My Little Pony series with a J. Scott Campbell variant cover at $25.

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.

About IDW

IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS, G.I. JOE and MY LITTLE PONY; Paramount’s Star Trek; Nickelodeon’s Teenage Mutant Ninja Turtles; 2000AD’s Judge Dredd; The Rocketeer; Toho’s Godzilla; Wizards of the Coast’s Magic: The Gathering and Dungeons & Dragons; HBO’s True Blood; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, and Yoe! Books, a partnership with Yoe! Studio.

IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Warner Brothers and Barry Sonnenfeld are attached to adapt LORE into a feature film starring Dwayne “The Rock” Johnson and Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot, with Michael Bay‘s Platinum Dunes and Sony bringing Zombies vs. Robots to film.

via IDW Publishing