VARIANT: Marvel gets LEGO variants

by

Press Release

This September, two of the world’s most iconic brands join forces as Marvel Entertainment & The LEGO Group, unite for the greatest variant covers you’ve ever seen – LEGO® Variants. That’s right, Iron Man, Hawkeye, Wolverine, Captain America, and so many more of your favorite Marvel heroes are translated into LEGO form! Not only will you get to see so many of Earth’s Mightiest as Minifigures, but over 20 of your favorite Marvel comics will feature these one- of-a-kind variant covers depicting some of the most classic of covers!

· All-New X-Men #17
· Avengers #21
· Avengers A.I. #4
· Captain America #12
· Daredevil #31
· Fantastic Four #13
· Guardians Of The Galaxy #7
· Hawkeye #15
· Indestructible Hulk #14
· Infinity #3
· Iron Man #17
· Marvel Universe: Avengers Assemble #1
· Mighty Avengers 1
· New Avengers #11
· Nova #8
· Secret Avengers #10
· Superior Spider-Man #19
· Thor: God Of Thunder #14
· Uncanny Avengers #12
· Wolverine & The X-Men #36
· X-Men #5

“Working with the folks at The LEGO Group to do these homage covers is an absolute blast! As soon as we came up with the concept of doing the covers, I couldn’t wait to get an idea off the ground that really does justice to both the Marvel heroes and the LEGO brand,” explained David Gabriel, SVP of Sales, Print & Digital. “This program is the best blend of both worlds and we know it will really excite our fans and hope that Lego fans also find their way into comic shops to pick these up!”

The LEGO variant covers complement the LEGO Marvel Super Heroes construction toy collection, which brings the characters, vehicles and action of Marvel’s renowned universe to the world of LEGO build-and-play adventure. There are currently eleven iconic scenes from the Avengers, Iron Man and Spider -Man franchises available including construction sets tied to Marvel’s Iron Man 3 feature film. The covers also celebrate the new LEGO® Marvel™ Super Heroes videogame which will be available beginning Fall 2013 and is the first instalment in the highly successful LEGO videogame franchise to feature a breadth of famous characters from the Marvel Comics Universe.

To celebrate this Marvel Team-Up, Marvel has pored through the vaults and selected the best images for artists Leo Castellani, Christopher Jones and Adam DeKracker to bring you a set of covers that will be forever awesome in your collection! Be sure to head on over to your local comic shop immediately and tell your retailers which one you want because all of these limited LEGO Variant covers are going to go fast!

Hawkeye_15_LegoVariant IndestructibleHulk_14_LegoVariant XMen_5_LegoVariant

Marvel urges retailers to check their orders on these hotly anticipated variant covers as the fan interest in the months to come can only increase. No fan will want to miss the chance to see their favorite Marvel heroes in a whole new light when the LEGO Variants hit store shelves worldwide!

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com

About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.

LEGO and the LEGO logo are trademarks of The LEGO Group. © 2013 The LEGO Group.

via Marvel