When DC Comics announced it was going day and date with the titles, they also announced that they would drop the price of the digital versions one month after release. Today, that policy has changed.
According to a post from comiXology’s twitter feed, DC Comics has now pushed the price drop to 8 weeks aver initial release. The digital distributor was quick to point out that it is the publisher that set these new terms and prices.
It is true that some April issues dropped in price in May…but at this point, from now on, price drops are 8 weeks out.
— comiXology Support (@cmxsupport) June 5, 2013
This is an interesting twist to the digital comics world, as I know many readers who were fine waiting a month to get a title just so they could get it at a discounted price. I wonder if those same readers are going to be satisfied waiting an extra month?
From a company stand point this is only good business as it ensures that they (meaning DC Comics) get a larger share of the digital comics pie for a longer period of time. it also keeps brick and mortar’s at bay as the shelf life for back issues can continue past the one month mark.