To celebrate the 75th anniversary of Superman, Warner Bros. unveiled a new logo for the Man of steel yesterday.
In an article at The Hollywood Reporter, Warner Bros. CEO Kevin Tsujihara said, “Warner Bros. is privileged to be home to the global Superman brand, which has had an unparalleled impact on popular culture for 75 years. We are proud to commemorate this milestone with exciting entertainment across the entire studio and across the globe, ensuring this enduring icon reaches new generations of audiences.”
The new logo will appear on and in everything related to Superman over the next year (DC Entertainment, Warner Bros. Pictures, WB Television, WB Animation, WB Interactive Entertainment, Warner Home Entertainment and WB Consumer Products). With all the Superman related products that are released every month, it won’t be hard to spot the branding.
While I can appreciate and like the logo, I wonder if this new logo will conflict with the new DC logo the company rolled out as part of the New 52? Though I doubt there will be any brand confusion, someone, somewhere is banging their head against the wall in frustration. On the plus side, the logo will only be used fora short while before flipping back to the DC brand. And while the new logo is using the Jim Lee take on the Man of Steel (which also aligns with the costume change in the upcoming Man of Steel movie), it will be interesting to see how the company approaches the 80th anniversary in 2018. The success of the new logo will play out across the Internet I’m sure (Hint: comment section below).
SUPERMAN ANIMATED SHORT
In addition to the logo, Warners announced that Zach Snyder is working on an original animated short to celebrate the various looks of the hero over the past 75 years. What will be really interesting about this short is it will be one continuous shot that will feature various looks of Superman as interpreted by everyone from Max Fleischer, George Reeve, Christopher Reeves, Curt Swan, Neal Adams, and more. Bruce Timm and Jay Oliva are said to be some of the people involved in the project with Snyder.
If you want to be one of the first to see this animated short, you better hope you have your tickets to the San Diego Comic Con, and have camped out at Hall H.