We were wondering what Project Gamma was all about, and at SXSW, Marvel unveiled a digital initiative that brings audio to your comics.
Billed as an adaptive audio experience, readers will get to hear audio while reading through their digital comics. This includes music designed to play in the background, that isn’t a series of looping tunes.
This is a project between Momentum Worldwide, CORD, and Marvel Entertainment, but at this point, the publisher hasn’t announced which digital titles will be getting the Project Gamma treatment.
I tend to listen to a lot of things while I work through my day (podcasts, students yelling at me, bosses yelling at me, wife yelling at me), so I don’t know how often I’ll be using this feature. I know a lot of comic readers have crafted soundtracks specifically geared to their favorite titles, so I’ll be interested to see everyone’s reaction when Project Gamma kicks off.