TOY FAIR: Star Trek KRE-O line appears

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Press Release

In 2013, the KRE-O building set brand from Hasbro boldly goes where no one has gone before. Based on the upcoming STAR TREK INTO DARKNESS movie from Paramount Pictures, directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of intergalactic space vehicles from the movie along with collectible KREON figures based on iconic STAR TREK characters. The new KRE-O Star Trek line also marks the unveiling of LIGHTTECH, a light up building feature within every space vehicle that allows kids and fans to truly build the next generation and bring their fantasy to life.  STAR TREK INTO DARKNESS opens May 17th, with advance screenings in IMAX on May 15th.

Hasbro, in a groundbreaking move for entertainment based building sets, also teamed up with Bad Robot to create a KRE-O STAR TREK stop motion digital short featuring KRE-O STAR TREK sets and STAR TREK KREON figures. The KRE-O STAR TREK stop motion digital short will be produced by Bad Robot in partnership with Paramount Pictures and features icons of the STAR TREK saga in a stand-alone storyline.

The 2013 KRE-O STAR TREK product line includes:

KRE-O STAR TREK U.S.S. ENTERPRISE Building Set
(Ages 9 years & up /Approx. Retail Price: $69.99/Available: May 2013)
Explore the final frontier with the crew of the U.S.S. ENTERPRISE, the iconic ship from the STAR TREK INTO DARKNESS movie.  Inspired by the ship featured in the film, the KRE-O STAR TREK U.S.S. ENTERPRISE is 18-inches long and is the first KRE-O set that actually lights up featuring LIGHTTECH! Explore the bridge interior play area, glowing warp engines, and launch a projectile from a lighted photon torpedo.  Kids and fans alike will be excited to join KREON figures of CAPTAIN KIRK, SPOCK and DR. MCCOY on the bridge to defend against two villain KREON figures.  Set includes 432 pieces and five KREON figures.  Requires three AAA Alkaline batteries. Batteries not included.

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KRE-O STAR TREK KLINGON BIRD-OF-PREY Building set
(Ages 7 years & up /Approx. Retail Price: $29.99/Available: May 2013)
Take the battle to a far away KLINGON planet with this iconic enemy ship from STAR TREK.  Based on a ship featured in the film, the KRE-O KLINGON BIRD-OF-PREY building set features LIGHTTECH bricks that illuminate the cockpit and two firing projectiles on the ship’s wings! Open the hatch and put in one of the four included KREON figures to pilot the ship, including CAPTAIN KIRK, UHURA and two KLINGONS. Set includes 236 pieces. Requires two LR41 Alkaline batteries. Batteries are included.

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KRE-O STAR TREK SPOCK’S VOLCANO MISSION Building Set
(Ages 7 years & up /Approx. Retail Price: $19.99/Available: May 2013)
Pretend to carefully lower KREON figures onto dangerous, volcanic planets with the KRE-O STAR TREK SPOCK’S VOLCANO MISSION, from the STAR TREK INTO DARKNESS movie. The KRE-O SPOCK’S VOLCANO MISSION building set features LIGHTTECH that illuminates the cockpit of the ship and can be rotated 90-degrees to provide light for the KREON figure to be lowered out of the ship with the string zip line feature! The building set also includes a push lever activated erupting brick volcano. Set includes 141 pieces and two KREON figures (SULU and SPOCK). Requires two LR41 Alkaline batteries. Batteries are included.

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KRE-O STAR TREK TRANSPORTER TROUBLE Building Set
(Ages 6 years & up /Approx. Retail Price: $14.99/Available: May 2013)
“Beam me up SCOTTY!” Based on the iconic TRANSPORTER from the STAR TREK INTO DARKENSS movie, the KRE-O STAR TREK TRANSPORTER TROUBLE building set features a mechanical push lever that rotates KREON figures to the other side of the build. LIGHTTECH pieces under the KREON figure illuminate by pushing a lever to enhance the “magic” of the TRANSPORTER! The building set includes 65 pieces and two KREON figures with weapons (SCOTTY and a KLINGON).  Requires two LR41 Alkaline batteries. Batteries are included.

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KRE-O STAR TREK MICRO-BUILD SHIPS Assortment
(Ages 6 years & up /Approx. Retail Price: $7.99/Available: May 2013)
Kids and fans alike will be excited to build each of the four ships in this KRE-O STAR TREK MIRCO-BUILD SHIPS assortment inspired by ships from the STAR TREK INTO DARKNESS movie. The assortment includes the U.S.S. ENTERPRISE, KLINGON D7 BATTLE CRUISER, U.S.S. KELVIN and the JELLYFISH vehicles. Each building set comes with a LIGHTTECH illuminated display stand and approximately 34-42 pieces. Each ship sold separately. Requires two LR41 Alkaline batteries. Batteries are included

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KRE-O STAR TREK SPACE DIVE Building Set
(Ages 6 years & up /Approx. Retail Price: $7.99/Available: May 2013)
This KRE-O STAR TREK SPACE DIVE building set is a mini-build of a ship airlock, found on many of the iconic STAR TREK ships, complete with hinged doors. This set features the first LIGHTTECH KREON figure featuring illumination activated by pushing on the figure’s chest! The KRE-O STAR TREK SPACE DIVE building set includes 36 pieces and two KREON figures, CAPTAIN KIRK and a villain with press-fire projectile weapons and accessories! Requires two LR41 Alkaline batteries. Batteries are included

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KRE-O STAR TREK KREON FIGURE PACKS
(Ages 6 years & up /Approx. Retail Price: $2.99/Available: May 2013)
Based on iconic STAR TREK characters from the upcoming STAR TREK INTO DARKNESS movie from Paramount Pictures, these KREON FIGURE PACKS feature one collectible KREON figure and accessory per pack, with six different characters available in the spring of 2013 including: GORN, CAPTAIN NERO, KEENSER, GRASIA, KINGON and LIEUTENANT SPRONG. Twelve additional KREON figures will be released in fall 2013, including: CAPTAIN KIRK, SPOCK, BORG DRONE and GENERAL CHANG. Each figure sold separately.

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About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

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