DIGITAL COMICS: Marvel to include digital codes in Premier Harcover Collections
If you want a little something more from your Marvel Premiere Hardcover Collections, Marvel has announced it will include codes for fans to download digital bonus content for no extra cost.
Customers can redeem the codes on Marvel.com, and then the free digital collection will appear in the My Comics section on both the Marvel Comics app (for iPhone®, iPad®, iPad Touch® & Android devices) and online in the Marvel Digital Comics Shop, so fans can read their favorite Marvel NOW! stories anytime, anywhere! This unprecedented initiative begins with All-New X-Men Vol.1: Yesterday’s X-Men Premiere HC, on-sale in March.
This is a great idea to get those who are sitting on the fence between traditional comics and the digital format, to at least sample the wares, and as an added incentive for digital only fans to pick up a a physical copy of the series.
“Marvel’s committed to not only bringing fans the best comics with Marvel NOW! but to also bringing the best value, which is why we’re the first publisher to include free digital copies with the first volumes of our top hardcover collections on this scale,” said David Gabriel, SVP of Sales, Publishing & Digital Media, Marvel Entertainment. “We’ve seen an overwhelmingly positive response from retailers and fans to the digital codes included—at no cost—in many of our monthly comics and select graphic novels. The universal support and praise for this initiatives makes it clear that including these codes with our books drives customers into comic stores on a repeated basis.”
According to Marvel, the following Marvel Premiere Hardcover collections will include codes in 2013:
- ALL-NEW X-MEN VOL. 1: YESTERDAY’S X-MEN PREMIERE HC
- AVENGERS VOL. 1: AVENGERS WORLD PREMIERE HC
- CAPTAIN AMERICA VOL. 1: CASTAWAY IN DIMENSION Z BOOK 1 PREMIERE HC
- GUARDIANS OF THE GALAXY VOL. 1 PREMIERE HC
- INDESTRUCTIBLE HULK VOL. 1: AGENT OF S.H.I.E.L.D. PREMIERE HC
- IRON MAN VOL. 1: BELIEVE PREMIERE HC
- NEW AVENGERS VOL. 1: EVERYTHING DIES PREMIERE HC
- NOVA VOL. 1 PREMIERE HC
- SAVAGE WOLVERINE VOL. 1 PREMIERE HC
- THOR: GOD OF THUNDER VOL. 1 – THE GOD BUTCHER PREMIERE HC
- UNCANNY AVENGERS VOL. 1: THE RED SHADOW PREMIERE HC
- UNCANNY X-MEN VOL. 1: REVOLUTION PREMIERE HC