Diamond Comic Distributors has released the market share data for comics released in the direct market for November 2012.  While the year has been positive, November saw an overall drop in comic sales.

On the plus side, Marvel NOW! lead the month with All New X-Men #1 leading the pack of comics.  In fact, the top ten comics for the month heavily favors Marvel’s #1 initiative, just like DC did when it launched the New 52.

RANKDESCRIPTIONPRICEPUBLISHER
1ALL NEW X-MEN #1$3.99MAR
2BATMAN #14$3.99DC
3CAPTAIN AMERICA #1$3.99MAR
4DEADPOOL #1$2.99MAR
5INDESTRUCTIBLE HULK #1$3.99MAR
6IRON MAN #1$3.99MAR
7FANTASTIC FOUR #1$2.99MAR
8UNCANNY AVENGERS #2$3.99MAR
9JUSTICE LEAGUE #14$3.99DC
10THOR: GOD OF THUNDER #1$3.99MAR

Marvel Comics was November’s leading publisher in both Retail Dollars and Unit Market Share, leading DC Entertainment 34.35% to 30.04% in dollars and 40.23% to 33.25% in units.

PUBLISHERDOLLAR
SHARE
UNIT
SHARE
MARVEL COMICS34.35%40.23%
DC COMICS30.04%33.25%
IMAGE COMICS7.70%6.67%
IDW PUBLISHING5.60%5.07%
DARK HORSE COMICS4.72%3.75%
DYNAMITE ENTERTIANMENT3.71%3.33%
BOOM! STUDIOS1.90%1.81%
EAGLEMOSS PUBLICATIONS LTD1.40%0.33%
VIZ MEDIA1.33%0.45%
RANDOM HOUSE0.97%0.25%
OTHER NON-TOP 108.28%4.86%

The good news is, comics sales continue to climb from past years as the November sales were higher in 2012 than they were in 2011 by 3.55%, with the year to date sales compared to 2011 are higher by nearly 15%.  On the downside, compared to October 2012, sales are down by 3.8% in the total number of comics sold, and 8% lower on the the dollar amount.  There was a slight dip (less than 1%) in October compared to September, and with the holiday season upon us, it is understandable that interest in comics slips while interest in Furby’s and Wii U is on the rise.

via Diamond Comic Distributors

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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