In the newest teaser video for Guillermo del Toro’s Pacific Rim the news is covering the kaiju attacks on San Francisco. Click. Jump. Watch. You know the deal.
I’m not expecting to see any of this footage on the screen opening night, but the campaign the studio is building for Pacific Rim is sure to catch the eye of people who wouldn’t automatically be going to see this.
Pacific Rim opens up July 12, 2013.