In the newest teaser video for Guillermo del Toro’s Pacific Rim the news is covering the kaiju attacks on San Francisco. Click. Jump. Watch. You know the deal.

[youtube http://www.youtube.com/watch?v=mS6kk1bTqJs&w=853&h=480]

I’m not expecting to see any of this footage on the screen opening night, but the campaign the studio is building for Pacific Rim is sure to catch the eye of people who wouldn’t automatically be going to see this.

Pacific Rim opens up July 12, 2013.

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Zach Woolf

Zach Woolf

Zach is a recent college graduate who’s love for consuming media is surpassed only by his love for creating it. He has a firm belief that if we could all just play with LEGOs for 30 minutes a day the world would be a better place. If those two statements don’t tell you everything you need to know about Zach, follow him on Twitter at @zwoolf.