With the launch of Marvel NOW! keep your ears open a nationwide radio campaign to promote the comics.

Exciting new radio spots for Uncanny Avengers, Deadpool, Fantastic Four, All-New X-Men, Indestructible Hulk, Thor: God of Thunder, Captain America and more will be featured nationwide during top programs including “Fox Sports”, “Jim Rome,” “Nikki Sixx”, “Petros & Money” & “Opie & Anthony”.

“We’re excited to bring Marvel NOW! to millions of new readers nationwide through advertising during the biggest radio programs,” explained David Gabriel, SVP Sales, Marvel Entertainment.  “We’re spending more money on comic book marketing than ever in Marvel’s history to make sure that, in addition to publicity with major media outlets and top comic sites, there’s a strong mass consumer awareness of all our great new launches, from Uncanny Avengers to All New X-Men to Superior Spider-Man.”

I don’t know how successful a radio campaign is – I guess people still listen and buy based on radio ads, but I wonder if the radio campaign is targeted more toward their older/lapsed readers, or if they are trying to bring in a younger group?

via Marvel

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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