TELEVISION: Arrow still strong for The CW

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ARROW keeps on hitting the bull’s-eye for The CW.  Last night was ARROW’s most watched (3.75M) episode since the series premiere on October 10, and matched its season best among adults 18-49 (1.3/4) and adults 18-34 (1.1/3) according to national Live Plus Same Day Nielsen ratings for Wednesday, Nov. 7, 2012.   ARROW also matched its second best performance in women 18-34 (1.1/3).

Week-to-week, ARROW was up across the board in all key demos: up 23% in total viewers, up 30% in adults 18-49, up 57% in adults 18-34, and up 38% in women 18-34.

Paired with ARROW on The CW’s dramatically improved Wednesday night, SUPERNATURAL climbed to match its season high in adults 18-49 (1.0/2) and its second most watched episode (2.3M) of the season.  SUPERNATURAL was just shy of its season high in adults 18-34 (0.9/3).

SUPERNATURAL saw big gains over last week, up 30% in total viewers, 29% in adults 18-34 and 25% in adults 18-49.

Both ARROW and SUPERNATURAL continue to see dramatic increases over its Live+SD ratings once additional DVR data is factored in.  On average with Live+7 day ratings, ARROW posts a 25% increase in total viewers over its overnight Live+SD ratings, and typically jumps 33% in adults 18-34 and 30% in adults 18-49.  SUPERNATURAL also sees sizable gains with its Live+7 performance, improving 41% in total viewers above its Live+SD overnights, 46% in adults 18-34 and 52% in adults 18-49.