ARROW keeps on hitting the bull’s-eye for The CW.  Last night was ARROW’s most watched (3.75M) episode since the series premiere on October 10, and matched its season best among adults 18-49 (1.3/4) and adults 18-34 (1.1/3) according to national Live Plus Same Day Nielsen ratings for Wednesday, Nov. 7, 2012.   ARROW also matched its second best performance in women 18-34 (1.1/3).

Week-to-week, ARROW was up across the board in all key demos: up 23% in total viewers, up 30% in adults 18-49, up 57% in adults 18-34, and up 38% in women 18-34.

Paired with ARROW on The CW’s dramatically improved Wednesday night, SUPERNATURAL climbed to match its season high in adults 18-49 (1.0/2) and its second most watched episode (2.3M) of the season.  SUPERNATURAL was just shy of its season high in adults 18-34 (0.9/3).

SUPERNATURAL saw big gains over last week, up 30% in total viewers, 29% in adults 18-34 and 25% in adults 18-49.

Both ARROW and SUPERNATURAL continue to see dramatic increases over its Live+SD ratings once additional DVR data is factored in.  On average with Live+7 day ratings, ARROW posts a 25% increase in total viewers over its overnight Live+SD ratings, and typically jumps 33% in adults 18-34 and 30% in adults 18-49.  SUPERNATURAL also sees sizable gains with its Live+7 performance, improving 41% in total viewers above its Live+SD overnights, 46% in adults 18-34 and 52% in adults 18-49.

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  1. Dan Hunter
    November 9, 2012 at 10:52 pm — Reply

    I wasn’t sure this new series could fill the boots left by Smallvile’s Green Arrow but I have to say I am enjoying this series. I think it’s excellent they aren’t doing the list of the week bad guy instead they are giving us some depth and backstory. I’m hooked.

    • November 10, 2012 at 3:58 pm — Reply

      I agree. I had finished Smallville only a few months prior to this series and wasn’t really sure what to expect from it. I’m really liking it so far and I do really appreciate that they are giving it a deeper backstory. Still, there’s enough homage paid to the comics (Speedy, Merlyn, Deathstroke, Deadshot, etc. etc.) that it doesn’t seem like it’s desperately trying to get away from the DC Universe and make it purely a Green Arrow-centric series.

      My only complaint about the series is that it keeps the same gritty tone that Nolan’s Batman reboot had. I guess that’s fine, but I kind of want Oliver Queen to be Oliver Queen instead of having heavy Batman/Bruce Wayne overtones, if that makes sense. Still, it’s not enough to deter me and I keep coming back every week.

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