Spider-Man stunt leads to world record

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During the New York Comic Con, Marvel Comics invited attendees to sign a giant birthday card to celebrate Spider-Man’s 50 years in comics.  The stunt paid off in a big way, landing the company, the character, and everyone who signed the card in the Guinness World Records book.

2,707 people signed the 8′ x 6′ greeting card created by Hallmark Cards during the convention, which topped the previous record held by The Closer.

”There was never any doubt in our mind that Marvel’s devoted fans would ensure that Spider-Man’s birthday was anything short of historic!” said Axel Alonso, Editor in Chief, Marvel Entertainment. “It was a pleasure to work with our friends at Guinness to break this record and create a truly unique event in the entertainment world.”

Marvel goes down in the record books for “Most Contributions to a Greeting Card.”

via Marvel