Diamond Comic Distributors has announced that DC Comics lead the direct market in terms of dollars made during the month of August 2012, with Marvel barely edging out DC in terms of copies sold.  So once again, the month is split with each of the major publishers getting a chance to strut and crow about their achievement.

While we won’t know the actual dollar number made by DC Comics in the direct market, we do know that the publisher beat Marvel by nearly a full percentage point (33.32% to 32.42%) even though the Top Ten Comic Books has the first DC title appearing in the number three spot.  The money appears to come from the graphic novel side with Batman: Earth One topping the charts which has a $22.99 cover price.

PUBLISHERDOLLAR
SHARE
UNIT
SHARE
DC COMICS33.32%37.12%
MARVEL COMICS32.42%37.18%
IDW PUBLISHING5.88%4.64%
IMAGE COMICS5.75%5.37%
DARK HORSE COMICS4.92%3.89%
DYNAMITE ENTERTAINMENT3.19%3.16%
EAGLEMOSS PUBLICATIONS LTD1.83%0.40%
BOOM! STUDIOS1.52%1.48%
VIZ MEDIA0.96%0.41%
ARCHIE COMICS0.85%0.82%
OTHER NON-TOP 109.35%5.52%

I’m sure you could care less about who made the most money, or which company sold the most single issues to lead the race, but seeing IDW Publishing and Image Comics battle it out for third, while Dark Horse falls to fifth place in the month is rather interesting.

What fans of comics tend to be more interested in is the top book of the month, and Marvel can claim that with Avengers VS X-Men #9.  DC placed in 60-percent of the top ten, but the two top spots definitely belong to Marvel.

RANKTITLEPRICEVENDOR
1AVENGERS VS X-MEN #9$3.99MAR
2AVENGERS VS X-MEN #10$3.99MAR
3BATMAN #12$3.99DC
4JUSTICE LEAGUE #12$3.99DC
5AMAZING SPIDER-MAN #692$5.99MAR
6BEFORE WATCHMEN: RORSCHACH #1 (MR) [*]$3.99DC
7AVX VS #5$3.99MAR
8BEFORE WATCHMEN: DR. MANHATTAN #1 (MR) [*]$3.99DC
9GREEN LANTERN #12$2.99DC
10DETECTIVE COMICS #12$3.99DC

For almost a year now, Marvel and DC have each claimed bragging rights for one column or the other, and save for a few occasions, there has not been one publisher that has won everything in every category.  Even the trend of seeing IDW and Image fight for third – or for that matter watching Archie move on and off the charts shows that readers are diversifying their reading habits, and I would bet if it came down to a poll, you would be hard pressed to find comic readers who only read comics from one publisher and not any others.

We’ll have the complete breakdown of the Top 300 Comics Sold in the Direct Market for August 2012 next week.

via Diamond Comic Distributors

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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