We knew during the San Diego Comic Con that The Walking Dead was the top selling comic for the month of July, and early numbers indicated it was the top selling comic for the last decade.  Diamond Comic Distributors has released the numbers for July, and things are looking good.

DC sat on top of the mountain in July claiming the top spots for Dollar Share and Unit Share.  In past months, the split between Marvel and DC has been less than one percent, but July had DC beating Marvel over one-percent for the number of books sold.

PUBLISHERDOLLAR SHAREUNIT SHARE
DC COMICS32.71%36.55%
MARVEL COMICS31.96%35.45%
IMAGE COMICS9.42%9.39%
IDW PUBLISHING6.61%4.51%
DARK HORSE COMICS4.51%3.79%
DYNAMITE ENTERTAINMENT2.77%2.64%
BOOM! STUDIOS1.38%1.30%
ZENESCOPE ENTERTAINMENT1.22%1.04%
EAGLEMOSS PUBLICATIONS1.20%0.27%
VIZ MEDIA0.95%0.42%
OTHER NON-TOP 107.28%4.65%

While all of that is well and good, when it comes to the Top Ten Comics Sold in the Direct Market, things get a little strange.  The Walking Dead #100 took the top spot – the only non Big-Two book to make the list, but DC didn’t enter the Top Ten ranking until number four with Batman #11.  Marvel claimed the silver and bronze with two installments of the Avengers vs. X-Men series.

RANKTITLEPRICEPUBLISHER
1THE WALKING DEAD #100 (MR)$3.99IMA
2AVENGERS VS. X-MEN #7$3.99MAR
3AVENGERS VS. X-MEN #8$3.99MAR
4BATMAN #11$3.99DC
5JUSTICE LEAGUE #11$3.99DC
6BEFORE WATCHMEN: OZYMANDIAS #1 (MR)$3.99DC
7AVX VS. #4$3.99MAR
8DETECTIVE COMICS #11$3.99DC
9GREEN LANTERN #11$2.99DC
10ACTION COMICS #11$3.99DC

Though things are looking shiny and bright from the initial numbers, the data becomes more interesting when one notes that compared to June, the total number of books sold in the direct market was down by nearly 2-percent.  While I haven’t gone back to look at the actual number of books shipped, I have a feeling Marvel shipped fewer books in June, resulting in the dip in books sold as well as Marvel not claiming the Unit Share top spot as the company has in the past.

Compared to a year ago, comic sales are up by 15-percent, with dollar amounts increasing by 22-percent.  The amount of money brought in needs some further investigation as one needs to see if overall cover prices increased from July of last year.

Finally, the Year to Date numbers are looking good as well, as overall comic sales are up over 18-percent.  A number of factors could be contributing to this including the “Hold the Line at $2.99” initiative, the New 52, and Marvel’s The Avengers movie.

via Diamond Comic Distributors

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

Previous post

Major Spoilers Question Of The Day: Gallifreyan Casting Call Edition

Next post

MARVEL NOW!: It's all about Soldier

3 Comments

  1. Brenton8090
    August 3, 2012 at 6:05 pm — Reply

    Note: DC’s top books are 5 regular titles and 1 stunt.
    Marvel has 4 stunt titles.
    This says to me: Marvel continues to be validated in making event book after event book, and DCs monthly titles are perceived to be of higher quality and more accessible. Not that Marvel doesn’t have good monthlies, but people aren’t reading them. Probably due to the constant interruption by events. Which everyone buys to understand their monthly. Which is why the event books are in the top 10.
    DC- Quality
    Marvel- Gimmickry

    • aerohalen1
      August 4, 2012 at 3:53 pm — Reply

      Isnt the entire DC reboot a gimmick?

      • Brenton8090
        August 4, 2012 at 5:22 pm — Reply

        Maybe at first. Flashpoint was, definitely. But I think the new 52 was just a way to commit to quality storytelling. A year in, the gimmick factor is gone, and what’s left is the status quo. And the status quo is better books across the board, quick turn around for the books that don’t sell, and more truly new readers than we’ve seen in years.

You know you have something to say, say it in the comment section